Analytics Made Easy: Top 5 Tools for Marketing Data and Analytics

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Improve Reach and Generate Engagement with Easy Analytics

If you’ve ever come up with a great idea for an Instagram post for your business or updated your organization’s Facebook feed, you know online marketing is an effective and cost-efficient way of reaching consumers. However, if you aren’t taking the time to read the numbers, you may not be getting the most out of your digital marketing strategy. Utilizing data and analytics tools is a must if you want to make the greatest online impact possible.

With so many analytics tools and applications out there, approaching data interpretation can be intimidating. What do the numbers mean? What is the most effective method of digitally marketing your product? Which platform works best for your business?

This list will help you sift through the junk and find the easiest, most effective data and analytics tools for your business. Read on to find out how you can use data to measure your marketing campaigns and increase reach and revenue!

Google Analytics

One of the best known data analysis tools is Google Analytics. This application provides you with important information about how well your website is performing, both in general and in regards to specific elements on the site. It measures customer interaction, demographic information about your audience, and which aspects of your website are the most frequently visited.

Google Analytics is helpful in determining where your customers are coming from and why they’re visiting your site. If you feel confused or overwhelmed by the interface at first, you aren’t alone. However, Google are constantly updating and improving the Google Analytics user interface, working towards a platform that provides comprehensive information on an easy-to-navigate interface.

Clicky Web Analytics

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If you’re looking for a more user-friendly Google Analytics, try Clicky Web Analytics. The site provides real-time audience analysis. With Clicky, you can monitor users surfing your website while they’re on the site. Additionally, you can access individualized user reports and visitation history. On-site heatmaps make it easy to monitor which elements of your content are the most popular.

Buffer

Is your marketing strategy focused more on social media platforms than on websites? Consider installing Buffer, a wonderful tool that analyzes social media engagement and impact. Buffer’s free plan provides data about social media platforms such as Instagram, Facebook, Twitter, and Pinterest. For a busy schedule, take advantage of Buffer’s scheduling software, which allows you either to publish your own schedule or leave it up to the program to publish at times when your content is likely to make the biggest impact.

Are you truly engaging with consumers through social media, or could your strategy use an upgrade? Buffer’s statistics reads will make it easy to determine if you are reaching your social media marketing objectives.

Cyfe

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There’s a reason Cyfe has been consistently named one the top most useful applications for data analytics. Its business-focused, user-friendly dashboard configures data from across a multitude of sources. By drawing information from places like social media as well as websites, Cyfe provides an in-depth analysis of online impact with a large scope. Cyfe allows you to monitor all of your data in one place. The dashboard feature makes it easy to look at your digital marketing strategy as a whole, or focus on specific aspects, such as social media platforms or finance.

Facebook Audience Insights

Increase your reach by implementing targeted social media campaigns with Facebook Audience Insights. Audience Insights helps you determine how effective your Facebook content is. By using demographic data, Audience Insights allows you to develop content that is specifically targeted based on interests, occupations, locations, or ages of your audience. This platform ensures you have a cutting edge in consumer engagement by enabling you to break down your competitors’ audiences through interest-based data.

Crunching numbers is necessary when developing an online marketing strategy. With so many free tools and programs available, it’s easy to make the most of your online presence and ensure your business is a success.

DLR Summit

A version of this article can be found on the 3XE Digital Conference blog.