DÚN LAOGHAIRE

1 days / 12 talks
Thought Leaders & Digital Innovators

8th June 2017, Pavilion Theatre
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Best Brand Marketing Category

The DLR Summit team, powered by Digital Dún Laoghaire, a Dún Laoghaire Business Improvement District initiative is delighted to announce that we’ve been nominated for an Irish Internet Association Net Visionary award in the Best Brand Marketing Category.

The first ever DLR Summit took place on 8th June in Dún Laoghaire’s own Pavilion Theater and attracted over 240 delegates, entrepreneurs, business leaders and digital innovators to the town for the one day event.

It received tremendously positive feedback from attendees, delegates and the local business community, and at one point was trending in the number one spot on twitter, above the UK election which was being held on the same day.

DLR Summit would like to thank all the events sponsors; Dún Laoghaire-Rathdown County CouncilBank of IrelandCode InstituteIEDR and Digital Marketing Institute, without whom the event would not have been such a success.

There were a mix of speakers on the day which ranged from local entrepreneurs, to international companies being represented which included Facebook, Microsoft and IBM.

Make sure to follow DLR Summit on Facebook & Twitter for all the latest news about up coming events.


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DLR Summit: Digital Transformation 

Thursday, 8th June, Pavilion Theatre, Dún Laoghaire


Thank you to everyone who attended the first-ever DLR Summit hosted by Digital Dún Laoghaire on Thursday, 8th June at the Pavilion Theater. 
We were delighted to host a line-up of industry leaders and thank each one for educating our community on the topic of digital transformation.

Speakers from organizations such as Microsoft, Facebook, IBM, and more made Dún Laoghaire’s first tech conference a success. We were able to get #DLRSummit trending across Twitter in Ireland at the number three spot for several hours and eventually jumped to number one.

It was invigorating to see the Pavilion full with students, business leaders, and digital innovators all come to congregate and learn about all aspects of digital transformation, including how to utilize social media platforms, how to provide excellent user experience and the changing nature of digital communication.

BID Chairperson Anthony Quigley was delighted with the summit’s outcome. Noting, “It was a huge success. Our speakers were excellent, they really gave audiences something to go home with,” he said.

Adrian Hopkins of Conference Managers agreed. “We’re really looking forward to getting started on planning the next DLR Summit. From today’s success, it’s obvious DLR Summit is the kind of event Dún Laoghaire gears up for.”

Thank you again to everyone who attended and to our outstanding speakers. Be sure to look out for DLR Summit 2018! See you all next year.

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“The Twin Tech Earthquakes of 2016”

The quickly-shifting digital landscape can seem intimidating, but Alan Coleman, CEO of Wolfgang Digital, takes a glass-half-full approach. “The digital marketing industry is one of the fastest moving industries and most exciting industries in the world,” he says. “This means every day is different and there are always new opportunities for business growth.”

Focusing on the future, Coleman’s presentation “The Twin Tech Earthquakes of 2016” will examine how the digital sphere is evolving in order to explore the ways in which businesses can best take advantage of major movements in the tech industry. “We’ve a really interesting talk lined up on the two seismic tech events of 2016 and what they mean for our work and lives going forward.”

Attendees will head home prepared to grow their business through the next stages of digital evolution. “We’ll detail the fundamental strategic shift every company needs to make,” Coleman says.

Coleman points to Littlewoods Ireland as an example of excellent digital transformation on the part of an Irish company. “They have migrated from a catalogue-only retailer to an online-only retailer in recent years. They killed the catalogue and have seen phenomenal business growth, leading to them picking up awards in Ireland, the UK, Europe, and the US for their efforts.”

Alan Coleman will be presenting “The Twin Tech Earthquakes of 2016” at DLR Summit, 8 June 2017, at the Pavilion Theatre in Dún Laoghaire.

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‘Digital Transformation–An Imperative for Irish Business’

Aisling Curtis is the expert when it comes to working in an ever-evolving business landscape. The Commercial Director for Small, Medium Corporate Solutions at Microsoft Ireland sees her role as “creating the right environment for my customers, partners, and teams to be successful.”

In addition to sitting on the Senior Leadership team at Microsoft Ireland, Curtis is a member of the IMI Council and Women’s Inspire. Her career in technology has allowed her many opportunities to both mentor and be a mentee. Curtis’s background is a global as well as an Irish one: she has sat on boards in Ireland, the UK, the Netherlands, and South Africa.

Curtis began her career in the financial sector, gaining some work experience before going to university. “I was always interested in technology, which led me to enjoy an exciting international career in Telecommunications with both Irish and global opportunities,” she says. Curtis has experience in leading business, consumer, strategic, and operational teams across both emerging and mature markets. Her involvement in multiple channels across multiple markets has made her a leader in gauging business environments.

Looking forward, Curtis predicts digital as crucial to business success, as the title of her presentation, ‘Digital Transformation–An Imperative for Irish Business’, exemplifies. “We believe Irish businesses must successfully transform their business model in the next two years or risk losing out,” she warns.

“Irish organisations could tap into a $100 trillion market through successful Digital Transformation of their business models by 2020,” she says. This success is dependent on more than simply utilizing emerging digital technologies, however. Curtis advises businesses that are looking to digitally transform implement an all-encompassing digital strategy.

“Digital transformation is not just about the technology alone. It is about fundamental change to business models and processes.” She points to companies such as Laya, IMRO, and Thyssen Krupps as key examples of businesses successfully implementing digital transformation.

Aisling Curtis will be presenting “Digital Transformation–An Imperative for Irish Business” at DLR Summit, 8 June 2017, at the Pavilion Theatre in Dún Laoghaire.

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‘How to Digitally Transform and Advance Your Business by Collaboration with Irish Research Partners’

Dr. Chris Horn, co-founder, CEO, and chairman of IONA Technologies, is the industry expert on Irish technology development, trends, and business. As an honorary Doctor of Science from Trinity College Dublin and former TCD lecturer in computer science, Dr. Horn is at the forefront of the Irish high-tech debate. His career has been marked by positions that speak to both his interest in the digital revolution as well as a passion for digital development in Ireland.

Dr. Horn holds a degree in Electronic Engineering, as well as a PhD in Computer Science, from Trinity College Dublin. Dr. Horn co-founded the NASDAQ listed IONA Technologies, listed at one time as one of the top ten software companies in the world by revenue.

In addition to his dedicated work with IONA Technologies, Dr. Horn is a noted thought-leader in the Irish digital sphere. With regular opinion contributions to The Irish Times and chairmanships across a number of organizations, including the Irish Management Institute, UNICEF Ireland, the Irish Brain Research Foundation, and The Science Gallery, he continues to work towards an Ireland that is at the cutting edge of global tech development.

Currently, Dr. Horn maintains a partner position of Atlantic Bridge, which parents the University Bridge Fund, an investment organization with funding of €60 million. The University Bridge Fund is dedicated to developing companies “built from research generated at all Irish universities and third level institutions.”

Dr. Horn will present “How to Digitally Transform and Advance Your Business by Collaboration with Irish Research Partners.” Using specific examples of interesting research, all of which is currently being undertaken by the Irish university system and receiving funding, Dr. Horn will explore how this research can disrupt or transform specific business markets. Specifically, Dr. Horn will examine blockchain, data mining and insights, AI interface, and natural language understanding as digital trends with the power to transform the digital landscape in coming years.

Read about Dr. Horn’s latest projects on his recent profile by Irish Tech News.

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‘The Future of Marketing is Traditional and Visual’

Niall Hanlon is no stranger to the power of digital. The Facebook Client Solutions Manager for Retail has been involved in the industry for the past 6 years, working on direct response advertising solutions. Following graduation from Dublin City University with an MSc in E-commerce, Hanlon began his career with the National Digital Research Center in Dublin before moving on to a three-and-a-half-year long journey with Yahoo in Dublin and New York. Since early 2016, Hanlon has been with Facebook in Dublin.

With his extensive background in digital, Hanlon is an authority on moving operations online. “There are many companies all over the world that have successfully implemented digital transformation across all sectors from banking to retail. The list is endless!”

“I work on the omnichannel retail vertical working with the UK’s biggest retailers,” Hanlon says. His work involves making sure advertisers on Facebook make the most out of the company’s best in class advertising solutions.

Hanlon will share his insider information on how these advertising solutions can bolster a business’s marketing campaign at the DLR Summit.

“I would like to highlight how Facebook has developed in the past number of years and how mobile and video are focal points across the Facebook family of apps,” he says. He hopes audiences will head back to the office understanding “Facebook as a medium for delivering great advertising experiences.”

Hanlon will bring examples of the high-standard level of work that can be achieved with Facebook solutions. In addition to taking home inspiration from these examples, Hanlon believes audiences will be able to begin “how to think about planning campaigns for Facebook.”

Niall Hanlon will be presenting “The Future of Marketing is Traditional and Visual” at DLR Summit, 8 June 2017, at the Pavilion Theatre in Dún Laoghaire.

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‘Creating and Using Great Content to Grow an International Business’

Director of Strategic Partnerships for the Digital Marketing Institute, Michael Goeden, is the expert in utilizing digital content for growth. With licensed partners and distributors in over 100 countries and a count of more than 18,000 professionals holding DMI certification, Goeden’s claim to digital marketing expert is one that can’t be argued with. Over the past 8 years, DMI has developed into the “dominant digital marketing and digital selling professional certification body.”

“I have a particular focus on developing large, multinational distribution channels and contributing to the strategic development of the business as a whole,” Goeden says of his role at DMI. Goeden’s presentation at the DLR Summit, “Creating and Using Great Content to Grow an International Business,” will draw from his experience in growing DMI into a highly successful, global organization.

Establishing DMI as an industry authority in the digital marketing, education, and training spheres has all come down to content, according to Goeden. From an office space in Dún Laoghaire “creating and using great content and the right messaging, having a solid plan and being consistent has led to success and continued growth on a global scale,” he says.

Goeden lists IBM and Oracle as two organizations he believes are at the top of their game in implementing digital transformation.

Goeden’s presentation will share key principles of creating and distributing useful content that can position your business in the right way. His back-up examples and stats will exemplify how curating effective content has sparked success for many businesses.

Additionally, Goeden wants to stress the importance of collective effort in content creation. “I want participants to leave feeling that there are things they can do routinely as an individual, a team and as an organization that will build brand awareness, drive inbound leads, and stimulate relationships.” Goeden will provide “plans for people to consider implementing when they are back at the office”, a promising beginning for anyone interested in developing effective content for their digital marketing strategy.

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Improve Reach and Generate Engagement with Easy Analytics

If you’ve ever come up with a great idea for an Instagram post for your business or updated your organization’s Facebook feed, you know online marketing is an effective and cost-efficient way of reaching consumers. However, if you aren’t taking the time to read the numbers, you may not be getting the most out of your digital marketing strategy. Utilizing data and analytics tools is a must if you want to make the greatest online impact possible.

With so many analytics tools and applications out there, approaching data interpretation can be intimidating. What do the numbers mean? What is the most effective method of digitally marketing your product? Which platform works best for your business?

This list will help you sift through the junk and find the easiest, most effective data and analytics tools for your business. Read on to find out how you can use data to measure your marketing campaigns and increase reach and revenue!

Google Analytics

One of the best known data analysis tools is Google Analytics. This application provides you with important information about how well your website is performing, both in general and in regards to specific elements on the site. It measures customer interaction, demographic information about your audience, and which aspects of your website are the most frequently visited.

Google Analytics is helpful in determining where your customers are coming from and why they’re visiting your site. If you feel confused or overwhelmed by the interface at first, you aren’t alone. However, Google are constantly updating and improving the Google Analytics user interface, working towards a platform that provides comprehensive information on an easy-to-navigate interface.

Clicky Web Analytics

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If you’re looking for a more user-friendly Google Analytics, try Clicky Web Analytics. The site provides real-time audience analysis. With Clicky, you can monitor users surfing your website while they’re on the site. Additionally, you can access individualized user reports and visitation history. On-site heatmaps make it easy to monitor which elements of your content are the most popular.

Buffer

Is your marketing strategy focused more on social media platforms than on websites? Consider installing Buffer, a wonderful tool that analyzes social media engagement and impact. Buffer’s free plan provides data about social media platforms such as Instagram, Facebook, Twitter, and Pinterest. For a busy schedule, take advantage of Buffer’s scheduling software, which allows you either to publish your own schedule or leave it up to the program to publish at times when your content is likely to make the biggest impact.

Are you truly engaging with consumers through social media, or could your strategy use an upgrade? Buffer’s statistics reads will make it easy to determine if you are reaching your social media marketing objectives.

Cyfe

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There’s a reason Cyfe has been consistently named one the top most useful applications for data analytics. Its business-focused, user-friendly dashboard configures data from across a multitude of sources. By drawing information from places like social media as well as websites, Cyfe provides an in-depth analysis of online impact with a large scope. Cyfe allows you to monitor all of your data in one place. The dashboard feature makes it easy to look at your digital marketing strategy as a whole, or focus on specific aspects, such as social media platforms or finance.

Facebook Audience Insights

Increase your reach by implementing targeted social media campaigns with Facebook Audience Insights. Audience Insights helps you determine how effective your Facebook content is. By using demographic data, Audience Insights allows you to develop content that is specifically targeted based on interests, occupations, locations, or ages of your audience. This platform ensures you have a cutting edge in consumer engagement by enabling you to break down your competitors’ audiences through interest-based data.

Crunching numbers is necessary when developing an online marketing strategy. With so many free tools and programs available, it’s easy to make the most of your online presence and ensure your business is a success.

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A version of this article can be found on the 3XE Digital Conference blog.


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Microsoft : Irish organizations need to join the digital transformation 

Charlie Taylor reported in the Irish Times (5th of May) that a recent study from Microsoft found that Irish companies that fail to implement digital strategy are in danger of missing out on opportunities afforded by the digital economy, a sector anticipated to be worth $100 trillion by 2025.  

Two years is the time frame Microsoft gave Irish companies to digitize in order to survive the upcoming tech revolution. The study found that confusion about how precisely to implement technologies like cloud computing or data analytics prevent organizations from digitally transforming.

The research showed that digital disruption from competition could effect up to half of all Irish businesses. Many of these companies don’t know how to begin altering strategy or implementing digital in order to remain competitive.

Amarach Research, the organization conducting the study of 300 Irish companies, found that the organizations themselves had a very different view of how they interacted with digital. 80 percent of companies overestimated their readiness for the changing digital landscape. Further, 60 percent perceived themselves as disrupters.

Although half of all companies included in the study have digital strategies implemented already, 25 percent felt unsure of how to approach digital transformation. A lack of digital skills and slow-decision making were a few of the reasons cited for an absence of digital strategy. 
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‘Disrupt or be Disrupted’

Amarach’s study corresponds with a joint Microsoft/Harvard Business Review report which found that although 80 percent of senior-level leaders felt digital transformation would have a positive impact on their business over the next three years, less than half of those had a strategy in place to take advantage of these opportunities.

Digital transformation impacts businesses of all sizes. According to small and medium solutions and partners director at Microsoft Ireland, Aisling Curtis, the life expectancy of a Fortune 500 company 50 years ago would have been about 75 years. “Today, it is less than 15 years due to digital transformation,” she said.

Curtis said that although there is quite a bit of confusion on how to approach digital transformation globally, it is particularly problematic in Ireland. “Many organisations are ill-prepared for dealing with it.”

“People are unclear about what priorities or trends to respond to, and this is giving rise to a digital myopia with many organisations thinking they are disrupters, while the reality is that 44 per cent of the companies we surveyed said they were only just keeping up.”

In order to be competitive in a digital landscape, Curtis said that transformation has to be implemented at all levels-from customers, to employees, to operations.

She said “It is also about a cultural adoption, and this needs to come from the chief executive downwards.” The digital revolution needs to be addressed by companies, said Curtis. “It really is a case of disrupt or be disrupted.”

Looking towards the future, “it is likely that digital savvy employees will increasingly have a big influence on future strategy.”

Aisling Curtis is Director of Small Medium Solutions and Partner at Microsoft Ireland. She will be speaking at the DLR Summit on 8 June 2017.  

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Aisling Curtis, Microsoft.
Picture by Shane O’Neill Photography.

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Online Retail Booming for Irish E-Commerce

From  Laura Slattery for the Irish Times on May 4, shopping in Ireland continues to move off high-street to online. According to a recent study by Wolfgang Digital, Irish e-commerce revenue grew by 45 percent in 2016, marking major growth for the second consecutive year.

Wolfgang Digital notes that this online growth translates into a rate at nine times the rate of Ireland’s gross domestic product. Chief executive Alan Coleman said that Ireland can “expect this rampant growth to continue” in years to come.

According to Coleman, online spending accounts for 6 percent of the Irish economy, where in “the advanced UK market, online’s share of spend is as high as 16 per cent.”

This recent report studied a sampling of Irish retail and travel companies. The organizations surveyed had combined earnings of nearly €300 million for the year 2016.

Retailers cited a revenue growth of 24 percent. As for Irish travel sites, Wolfgang determined these businesses had a “whopping” 79 percent swell in earnings. These sites also boasted a 15 percent rise in average transaction value, in addition to an improved rate for converting visitor traffic into revenue-earning transactions, likely due to a recent tourism boom in the country.

Holiday Holdings

Shoppers took to the Internet for the yearly Christmas shop, figures from the fourth quarter suggest. As transaction growth exceeded revenue growth, the study indicates that online retailers offered customers online discounts, which were readily taken advantage of by holiday shoppers.

Cutting-edge advertisement formats such as “conversion-focused” strategies earned retailers who adopted these formats early-on higher revenues. Google Shopper ranked as the top-performing revenue-driver for companies included in the study. The format, which promotes search results from various retail sites in response to keywords, was only launched in Ireland in 2016’s fourth quarter.

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Wolfgang cited smartphones as the primary mode of shopping online. The devices accounted for 45 percent of online traffic, with desktop browsers holding 42 percent of traffic, and 13 percent generating from tablet devices.

Coleman wasn’t surprised by these results, despite this being the first Wolfgang study to find mobile traffic outpacing desktop.

Brexit

Wolfgang Digital found that the portion of revenue for retail sites originating from outside of Ireland cooled from 36 percent in 2015 to 19 percent. The study cites this trend as a result of the weakening of the pound in comparison to the euro.

However, Coleman said Brexit offers Irish e-commerce retailers an opportunity in regards to the European market. Not only is competition in the UK is “floating further and further away from the valuable European market,” but also “the EU’s drive to enhance the Digital Single Market” make the European market a prime target for Irish e-retailers.

Alan Coleman is the CEO and founder of Wolfgang Digital. He will be speaking at the DLR Summit on 8 June 2017. 

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