DÚN LAOGHAIRE

1 days / 12 talks
Thought Leaders & Digital Innovators

8th June 2017, Pavilion Theatre
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“The Twin Tech Earthquakes of 2016”

The quickly-shifting digital landscape can seem intimidating, but Alan Coleman, CEO of Wolfgang Digital, takes a glass-half-full approach. “The digital marketing industry is one of the fastest moving industries and most exciting industries in the world,” he says. “This means every day is different and there are always new opportunities for business growth.”

Focusing on the future, Coleman’s presentation “The Twin Tech Earthquakes of 2016” will examine how the digital sphere is evolving in order to explore the ways in which businesses can best take advantage of major movements in the tech industry. “We’ve a really interesting talk lined up on the two seismic tech events of 2016 and what they mean for our work and lives going forward.”

Attendees will head home prepared to grow their business through the next stages of digital evolution. “We’ll detail the fundamental strategic shift every company needs to make,” Coleman says.

Coleman points to Littlewoods Ireland as an example of excellent digital transformation on the part of an Irish company. “They have migrated from a catalogue-only retailer to an online-only retailer in recent years. They killed the catalogue and have seen phenomenal business growth, leading to them picking up awards in Ireland, the UK, Europe, and the US for their efforts.”

Alan Coleman will be presenting “The Twin Tech Earthquakes of 2016” at DLR Summit, 8 June 2017, at the Pavilion Theatre in Dún Laoghaire.

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‘The Future of Marketing is Traditional and Visual’

Niall Hanlon is no stranger to the power of digital. The Facebook Client Solutions Manager for Retail has been involved in the industry for the past 6 years, working on direct response advertising solutions. Following graduation from Dublin City University with an MSc in E-commerce, Hanlon began his career with the National Digital Research Center in Dublin before moving on to a three-and-a-half-year long journey with Yahoo in Dublin and New York. Since early 2016, Hanlon has been with Facebook in Dublin.

With his extensive background in digital, Hanlon is an authority on moving operations online. “There are many companies all over the world that have successfully implemented digital transformation across all sectors from banking to retail. The list is endless!”

“I work on the omnichannel retail vertical working with the UK’s biggest retailers,” Hanlon says. His work involves making sure advertisers on Facebook make the most out of the company’s best in class advertising solutions.

Hanlon will share his insider information on how these advertising solutions can bolster a business’s marketing campaign at the DLR Summit.

“I would like to highlight how Facebook has developed in the past number of years and how mobile and video are focal points across the Facebook family of apps,” he says. He hopes audiences will head back to the office understanding “Facebook as a medium for delivering great advertising experiences.”

Hanlon will bring examples of the high-standard level of work that can be achieved with Facebook solutions. In addition to taking home inspiration from these examples, Hanlon believes audiences will be able to begin “how to think about planning campaigns for Facebook.”

Niall Hanlon will be presenting “The Future of Marketing is Traditional and Visual” at DLR Summit, 8 June 2017, at the Pavilion Theatre in Dún Laoghaire.

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‘Creating and Using Great Content to Grow an International Business’

Director of Strategic Partnerships for the Digital Marketing Institute, Michael Goeden, is the expert in utilizing digital content for growth. With licensed partners and distributors in over 100 countries and a count of more than 18,000 professionals holding DMI certification, Goeden’s claim to digital marketing expert is one that can’t be argued with. Over the past 8 years, DMI has developed into the “dominant digital marketing and digital selling professional certification body.”

“I have a particular focus on developing large, multinational distribution channels and contributing to the strategic development of the business as a whole,” Goeden says of his role at DMI. Goeden’s presentation at the DLR Summit, “Creating and Using Great Content to Grow an International Business,” will draw from his experience in growing DMI into a highly successful, global organization.

Establishing DMI as an industry authority in the digital marketing, education, and training spheres has all come down to content, according to Goeden. From an office space in Dún Laoghaire “creating and using great content and the right messaging, having a solid plan and being consistent has led to success and continued growth on a global scale,” he says.

Goeden lists IBM and Oracle as two organizations he believes are at the top of their game in implementing digital transformation.

Goeden’s presentation will share key principles of creating and distributing useful content that can position your business in the right way. His back-up examples and stats will exemplify how curating effective content has sparked success for many businesses.

Additionally, Goeden wants to stress the importance of collective effort in content creation. “I want participants to leave feeling that there are things they can do routinely as an individual, a team and as an organization that will build brand awareness, drive inbound leads, and stimulate relationships.” Goeden will provide “plans for people to consider implementing when they are back at the office”, a promising beginning for anyone interested in developing effective content for their digital marketing strategy.

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Improve Reach and Generate Engagement with Easy Analytics

If you’ve ever come up with a great idea for an Instagram post for your business or updated your organization’s Facebook feed, you know online marketing is an effective and cost-efficient way of reaching consumers. However, if you aren’t taking the time to read the numbers, you may not be getting the most out of your digital marketing strategy. Utilizing data and analytics tools is a must if you want to make the greatest online impact possible.

With so many analytics tools and applications out there, approaching data interpretation can be intimidating. What do the numbers mean? What is the most effective method of digitally marketing your product? Which platform works best for your business?

This list will help you sift through the junk and find the easiest, most effective data and analytics tools for your business. Read on to find out how you can use data to measure your marketing campaigns and increase reach and revenue!

Google Analytics

One of the best known data analysis tools is Google Analytics. This application provides you with important information about how well your website is performing, both in general and in regards to specific elements on the site. It measures customer interaction, demographic information about your audience, and which aspects of your website are the most frequently visited.

Google Analytics is helpful in determining where your customers are coming from and why they’re visiting your site. If you feel confused or overwhelmed by the interface at first, you aren’t alone. However, Google are constantly updating and improving the Google Analytics user interface, working towards a platform that provides comprehensive information on an easy-to-navigate interface.

Clicky Web Analytics

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If you’re looking for a more user-friendly Google Analytics, try Clicky Web Analytics. The site provides real-time audience analysis. With Clicky, you can monitor users surfing your website while they’re on the site. Additionally, you can access individualized user reports and visitation history. On-site heatmaps make it easy to monitor which elements of your content are the most popular.

Buffer

Is your marketing strategy focused more on social media platforms than on websites? Consider installing Buffer, a wonderful tool that analyzes social media engagement and impact. Buffer’s free plan provides data about social media platforms such as Instagram, Facebook, Twitter, and Pinterest. For a busy schedule, take advantage of Buffer’s scheduling software, which allows you either to publish your own schedule or leave it up to the program to publish at times when your content is likely to make the biggest impact.

Are you truly engaging with consumers through social media, or could your strategy use an upgrade? Buffer’s statistics reads will make it easy to determine if you are reaching your social media marketing objectives.

Cyfe

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There’s a reason Cyfe has been consistently named one the top most useful applications for data analytics. Its business-focused, user-friendly dashboard configures data from across a multitude of sources. By drawing information from places like social media as well as websites, Cyfe provides an in-depth analysis of online impact with a large scope. Cyfe allows you to monitor all of your data in one place. The dashboard feature makes it easy to look at your digital marketing strategy as a whole, or focus on specific aspects, such as social media platforms or finance.

Facebook Audience Insights

Increase your reach by implementing targeted social media campaigns with Facebook Audience Insights. Audience Insights helps you determine how effective your Facebook content is. By using demographic data, Audience Insights allows you to develop content that is specifically targeted based on interests, occupations, locations, or ages of your audience. This platform ensures you have a cutting edge in consumer engagement by enabling you to break down your competitors’ audiences through interest-based data.

Crunching numbers is necessary when developing an online marketing strategy. With so many free tools and programs available, it’s easy to make the most of your online presence and ensure your business is a success.

DLR Summit

A version of this article can be found on the 3XE Digital Conference blog.


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Online Retail Booming for Irish E-Commerce

From  Laura Slattery for the Irish Times on May 4, shopping in Ireland continues to move off high-street to online. According to a recent study by Wolfgang Digital, Irish e-commerce revenue grew by 45 percent in 2016, marking major growth for the second consecutive year.

Wolfgang Digital notes that this online growth translates into a rate at nine times the rate of Ireland’s gross domestic product. Chief executive Alan Coleman said that Ireland can “expect this rampant growth to continue” in years to come.

According to Coleman, online spending accounts for 6 percent of the Irish economy, where in “the advanced UK market, online’s share of spend is as high as 16 per cent.”

This recent report studied a sampling of Irish retail and travel companies. The organizations surveyed had combined earnings of nearly €300 million for the year 2016.

Retailers cited a revenue growth of 24 percent. As for Irish travel sites, Wolfgang determined these businesses had a “whopping” 79 percent swell in earnings. These sites also boasted a 15 percent rise in average transaction value, in addition to an improved rate for converting visitor traffic into revenue-earning transactions, likely due to a recent tourism boom in the country.

Holiday Holdings

Shoppers took to the Internet for the yearly Christmas shop, figures from the fourth quarter suggest. As transaction growth exceeded revenue growth, the study indicates that online retailers offered customers online discounts, which were readily taken advantage of by holiday shoppers.

Cutting-edge advertisement formats such as “conversion-focused” strategies earned retailers who adopted these formats early-on higher revenues. Google Shopper ranked as the top-performing revenue-driver for companies included in the study. The format, which promotes search results from various retail sites in response to keywords, was only launched in Ireland in 2016’s fourth quarter.

Online Shopping Credit

Wolfgang cited smartphones as the primary mode of shopping online. The devices accounted for 45 percent of online traffic, with desktop browsers holding 42 percent of traffic, and 13 percent generating from tablet devices.

Coleman wasn’t surprised by these results, despite this being the first Wolfgang study to find mobile traffic outpacing desktop.

Brexit

Wolfgang Digital found that the portion of revenue for retail sites originating from outside of Ireland cooled from 36 percent in 2015 to 19 percent. The study cites this trend as a result of the weakening of the pound in comparison to the euro.

However, Coleman said Brexit offers Irish e-commerce retailers an opportunity in regards to the European market. Not only is competition in the UK is “floating further and further away from the valuable European market,” but also “the EU’s drive to enhance the Digital Single Market” make the European market a prime target for Irish e-retailers.

Alan Coleman is the CEO and founder of Wolfgang Digital. He will be speaking at the DLR Summit on 8 June 2017. 

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Digital Transformation in Irish Business ‘Struggling’ to Meet the Challenge

John Holden reports in today’s (4th May 2017) Irish Times, that “struggling” is the term most associated with Irish Businesses when it comes to Digital Transformation, according to the recently-released 2017 KingramRed Digital Transformation Report. Surveying a multitude of Irish business sectors, the report found senior-level staff are “not developing a vision of their digital future.” Further, “leadership capabilities and awareness are not sufficiently developed in this area to drive direction and mitigate risks.” 

Of the organizations included in the report, less than half had developed a set strategy for future digital improvement in order to stay competitive in a digital landscape. A mere 53 percent of businesses surveyed acknowledged an immediate necessity to establish a digital strategy. 

Autopilot: Digital Leadership

A majority of those surveyed felt the move to digital lay below upper-level management and executives, believing it was the responsibility of IT departments, instead. Out of the participants at management and senior-levels, 60 percent stated that digital transformation was not a crucial issue for CEOs. 

This neglect of senior-level employees in leading digital transformation has caused preparation efforts to become “dissipated in silos across organizations.”

Adoption Agents: Implementing Digital in Irish Business

Irish sectors including finance, analytics, and agriculture were included in this second report by the KingramRed digital consultancy firm. The survey considered businesses’ engagement with developing technologies, such as analytics, AI, smart devices, and robotics. 

Out of organizations surveyed, 65 percent were already engaged with technologies such as algorithms and data analytics, with a “further 20 percent expecting to take advantage within two years.”

Alternatively, robotics proved to be a technology that Irish businesses have been hesitant to adopt. Only “30 per cent of organisations” are currently examining how to implement robotic solutions in their business or considering adopting robotics.

Digital Transformation Screens

This lack of advancement in digital transformation could be boiled down to one major agreement in the report. A strong majority felt there is a current “shortage of skills and resources,” making it difficult to implement a digital transformation strategy. Although 72 percent of participants are funding digital in their businesses, only half of business are confident in their digital resources, claiming that their organizations have the skills necessary to implement digital action plans. 

Overall, the report claimed that “the shortage of resources and skills is a serious challenge to driving forward with change.”

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Conference Cool: Tips and Tricks for Making Your Next Conference a Success

Approaching a conference can be a little intimidating. While you know there are excellent networking opportunities at any conference, the experience could feel like a mind-boggling blitz of speaking events, chit-chat, and meet-and-greets. How do you make the most out of your conference without feeling frazzled? Read the following tips to ensure your next conference experience is a success! 

#1: Prep Before 

Spend some time thinking about what you want to get out of the conference. Take a minute in the days before the event to jot down some goals and questions. What do you hope to learn from the sessions? Are there particular groups you want to network with? Consider what you want to discuss with other attendees. 

When you’re at the conference, be aware that there could be some awkward moments. To ease the uncomfortable silences after saying hello, have some material ready to go. Be friendly and offer your details–who you are, what company you’re with, why you’ve decided to attend this conference. Keep the conversation rolling with a list of stock questions you can ask anyone you bump into. 

You won’t be the only one doing some hard work while networking. Be sure you’ve brought your laptop and mobile phone chargers with you! You’ll be using them to take notes, names, and numbers all day. Don’t get caught with a dead device.

#2 Make Connections

Approach the conference hoping to make purposeful connections, rather than a list of names and numbers. Avoid rushing around trying to pass your business card to every attendee or awe the big guns. It’ll be much more beneficial to establish the base for positive, rewarding business relationships by connecting in an authentic way. 

Make your first connection count. Perhaps this person is attending with a group of associates, who they can then connect you with. If they’re alone, the two of you can team up and approach larger groups. Don’t forget tip number one: be prepared with interesting, applicable dialogue.  

Breaking into a bigger group is a necessity, but it can be uncomfortable. Stay confident and ease into the conversation by approaching someone solo. Introduce yourself and bring up suitable industry topics. Ask for their opinions, and let the conversation flow naturally.

#3 Making It Social

Take advantage of the wonderful networking opportunities provided by social media. Search conference-related hashtags before the event to get a better idea of the conversation. 

When you’re at the conference, check in on Twitter! Use conference hashtags to find other attendees, or to make it easy for them to find you. Note the usernames of tweets you find engaging and be ready to bring up the topics you notice in conversation. 

If you’d feel more comfortable in a more formal setting, use LinkedIn to network online with other professionals. LinkedIn gives you a more in-depth look into professional backgrounds, so you are better informed as to who you’d like to network with, what their interests are, and how their experience can be relevant to yours. 

#4 Take Note

Between names, Twitter handles, presentations, and networking topics, there will be a lot of information to soak in. Know your best note taking strategies. What works best for you: pen and paper? Tablet word processors? Head in to every presentation prepared to jot down key information. 

After each session, take a few minutes to note a few main points. If you have follow-up questions or comments, write those down too. When you return to the office, you’ll have a list of handy info ready-to-go. 

#5: After the Conference

Networking is meant to help you establish rewarding business connections. In the days following the conference, send comments, questions, and requests to the people you want to follow-up with. 

Make your message stand-out by reminding your connection of what you discussed. Attendee inboxes will be overflowing after any networking opportunity, so it’s important your message is personal and memorable. 

DLR Summit

A version of this article can be found on the 3XE Digital Conference blog.

 


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‘Digital Strategy for Business’

Speaker Hugh O’Byrne, VP Digital Sales for IBM, will be presenting “Digital Strategy for Business”. O’Byrne has an extensive background in the digital world. With over thirty years of experience, O’Byrne began programming as business use in computers was expanding from large corporations to medium-sized businesses.

“Everything had to be built, such as payroll,” O’Byrne says. “It was exciting as there was so much which needed to be done–very little existed.”

Currently, O’Byrne is responsible for digital sales at the $80 billion technology company, IBM. He created the largest digital sales center in Dublin for IBM globally, a project that employs 800 people in Dublin and another 120 in Bratislava, Slovakia.

O’Byrne’s presentation will cover digital strategy in business. “All business to business research is done online and companies often make choices about who to choose without ever talking to a vendor,” O’Byrne says. He hopes to highlight the importance of digital in business today. He advises businesses to not ignore the digital world. “It’s here to stay and how business will be increasingly done. You need to engage appropriately, choose some basic strategies and stick with them.”

Companies that engage with the Internet can be categorised in two ways, O’Byrne says: those which have grown up with the Internet and have always used it in business and those which are now applying it to their business models. “Whichever company you are–digital is a key element of your digital strategy going forward.” In his presentation, O’Byrne will exemplify how businesses can incorporate digital strategy into their models with an Irish company that uses digital in their business daily.

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In the thirteen years since it’s launch, Facebook has become an integral part of our everyday lives. We’ve been refreshing our Twitter feeds for eleven years, and in the five years since its inauguration, Instagram has rapidly developed from a place to share snapshots of lunch to a leading source for brand development.

The powerful pull of social media goes beyond a means of staying connected. These platforms are excellent points for consumer engagement and product endorsements.

If you’re looking to upgrade your marketing plan through social media or boost user engagement across Twitter, Instagram, and Facebook, here are the five key points you need to know.

#1 The Numbers

It can be difficult to see the big picture when you’re only using Twitter to retweet your favorite song lyrics. The stats below illustrate how widespread social media usage is!

  • How many people use Facebook each month? 1.28 billion, or the population of the world’s second most-populated country, India.
  • 44% of Twitter accounts go unused; nearly half of all accounts are tweet-less!
  • Each second Linked.in gets two new users.
  • More than latte art: Instagram has a per-follower engagement rate that exceeds Facebook’s by 50 times and crushes Twitter’s (120 times higher).
  • Pinterest boasts upwards of 400% more revenue per click than Twitter and 27% more per click than Facebook

#2: Social Media and Your Competitors 

When everyone from your co-workers to your mother-in-law are your Facebook friends, you know it’s imperative for your company to be active on social media. While the thought of surviving online alongside your competitors might be intimidating, there is an upside. Today’s analytics programs make it easy to track your competitors correctly. You can determine how they use social media and then figure how you compete.

Prior to Web 2.0, organizations would have to shell out huge amounts to get access to the details of their competitors. Now, that information is easily accessible and free with social media.

 

Take these tips to heart to compete effectively in the social media sphere:

  • Click the blue button: follow your competitors.
  • Track the content they’re generating. What types of details, products, or business aspects are they highlighting? Do they use graphics or copy-based content? How do they engage with customers?
  • Use Facebook Pages to Watch. Create a list of pages and Facebook will monitor their statistics for you!
  • Take advantage of Twitter Lists. Like Facebook Pages to Watch, prioritize certain profiles and keep track of your competitors’ tweets.
  • Check out Google+, Facebook Pages, and Yelp Reviews. See what customers have to say. What is working? What could they improve on? Compare your findings with your own strategies.

#3: Content is Key

Social media is all-over, all the time. Customers can get weary of the onslaught of articles, pictures, and media. Don’t let your content get scrolled past. Make sure your content is engaging, authentic, and attention-catching. Developing quality, relevant content is crucial.

#4: Keep up-to-date with the latest social media networks

While you’re developing strategies to implement across Facebook and Twitter, don’t let that distract you from the numerous new social media platforms that are popping up constantly. Engagement with consumers through platforms like Instagram, Pinterest, or Snapchat puts your business at the forefront of social media marketing.

As we move forward, video content is quickly moving into the limelight of social media strategy. Likewise, live-streaming promises to be a fixture that turns social media marketing to a real-time affair. Brands use platforms like Snapchat and Instagram to develop brand narratives that are engaging, exciting, and current.

Visual platforms incite consumer involvement. Your visual content must be enticing and interactive, inspiring shares, likes, and comments.

#5: Engage, analyze, activate with free applications

There are a wide-range of tools that can help you monitor content reception, engage consumers, and crunch the numbers produced by social media platforms. Luckily, many of these tools are free! Learn how to work with these applications to reach wider audiences and develop a better sense of your target audience.

  • Hootsuite

Hootsuite is one of the most popular tools available. The application allows you to track social media posts across multiple channels, analyze reception, and schedule tweets, Facebook posts, and Instagram photos.

  • Buffer

Buffer monitors engagement and activity data on each of your posts. This level of tracking allows you to schedule your posts for a time when they will give you the most exposure.

  • Followerwonk

Followerwonk gives you detailed insight into how your Twitter followers operate. Search for a username and find in-depth information on when your followers are likely to be online and what time they generally post. Plus, Followerwonk categorizes followers into specific categories, such as activity, follower count, or social authority, to help you better target content.

  • Viralwoot

A Pinterest-exclusive tool, Viralwoot helps you schedule and promote pins, helping you to gain new followers along the way.

These tools make it easy to plan social media campaigns. Additionally, they equip you with the data you need to target content, schedule posts at the best times, and better develop your social media strategy.

A version of this article can be found at the 3XE Digital Conference blog.

 

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With the rise of user-generated content, one of the biggest challenges facing digital marketers is losing control of brand image.

With the rise of social media, brands were excited about the opportunities this new network afforded, due in part to its low-cost. However, the direct-to-consumer experience of social media necessitated an evening of the playing field many marketing specialists didn’t anticipate.

Without the capital required for more traditional marketing strategy, brands found themselves navigating a marketing terrain that required innovation and consumer-understanding. Organizations that took this into consideration and developed social media marketing strategies that served to heighten the consumer experience online were the most successful. How to connect on a personal level is a problem many marketers today still puzzle over. This post examines how two brands rose to the challenge and launched successful social media marketing campaigns.

The early days of Web 2.0 saw user-generated content and social media networks dominate the digital scene. Social media in particular was perceived as the dawn of a new age, a method of connecting brands to the consumer base in an enduring, engaging manner. Additionally, social media provided organizations with an opportunity to access data about customer behavior and response that could be utilized to further micro-target and develop tailored messages for customers.

With so much open communication and interaction with customers, social media marketing originally proved to balance the scales. Brands suddenly found themselves struggling to be heard in the expanded sphere of marketing opportunities. Customers had the choice to reject brands they perceived as obtrusive. Transplanting conventional approaches to marketing into social networks ran the risk of alienating customers.

Brands are caught in the middle of a marketing tug-of-war in the social media age. As consumers now have the power to develop content, marketers become referees for brand perception. If marketers regulate consumer-generated content too strictly, the brand is perceived as opaque, which diminishes consumer communication. Alternatively, if marketers aren’t careful enough, the brand could be represented in a fashion that doesn’t correspond to the proper brand image.

The complications marketers face in developing marketing strategies for social media are intensified when considering the rapidly altering scope of technology. A study by IBM recently claimed that under 50% of of marketing managers felt prepared to meet the marketing challenges presented in social media. Despite these reservations, a CMO survey indicated that marketing managers are looking to double funds to social media campaigns over the next five years.

The outcomes of these studies indicate the complexities and prevalence of social media in today’s marketing mediascape. It’s beneficial to examine brands who have successfully incorporated consumer-concentrated marketing strategies into their social media marketing plans. By doing so, these brands curate engaged, transparent, and rewarding brand narratives for their customer base.

Proctor and Gamble’s Old Spice campaign is exemplary of a brand utilizing social media to successfully connect and engage with consumers. YouTube provided the forum for a coordinated campaign in which spokesman Isaiah Mustafa was recorded responding to customer questions and  comments.

Mountain Dew’s DEWMocracy campaign not only communicated with, but developed a new product entirely informed by, consumers via social media. Following the release of a promotional ad, consumers were given the opportunity to develop a new flavour of the soft drink, upload video content, and discuss the project online through comments, votes, and forums. The project was incredibly successful in terms of user involvement.

Both Proctor and Gamble and Mountain Dew engage with what is predicted to be the next wave of social media mania: video content. Cisco foresees that 80% of all consumer traffic will be video based by 2019. Brands must incorporate an interactive engagement with the consumer base into a natural, brand narrative in order to be successful in the era of social media.

Mountain Dew’s DEWMocracy used, successfully, a 2009 precursor to the concept of brand influencers. Influencers virtually embody the traits the brand desires customers to associate with that brand. In 2016, 95% of marketing professions attributed boosted brand awareness to influencer marketing, while 75% of marketers stated they felt influencer marketing provokes sales leads.

In 2017, engaging with a consumer base means generating a conversation with customers through social media networks. Additionally, as customer buying habits become more complicated and social media become more pervasive across various devices, brands need to be aware of how the needs of their target audience evolve across platforms and devices. A dual approach that incorporates both social media engagement and analytical tracking is the most effective approach to developing a successful social media strategy.

Negotiating the social media sphere can prove difficult for marketers. However, by developing a dialogue of engagement and user-created content with your consumer base, your brand can develop a rewarding marketing strategy. Establishing a user experience that is involved lends a value to the consumer that goes beyond material revenue.

A version of this article can be found here at the 3XE Digital Conference blog.

Sources

  • http://www.sciencedirect.com/science/article/pii/S0007681311000036
  • http://www.sciencedirect.com/science/article/pii/S0007681311000024
  • https://hbr.org/2016/07/fix-your-social-media-strategy-by-taking-it-back-to-basics
  • http://www.cisco.com/c/dam/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.pdf
  • http://www.pepsico.com/live/pressrelease/The-Mountain-Dew-DEWmocracy-2-Campaign-Empowers-Brand-Loyalists-Nationwide-to-Cr04202010

 

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