1 days / 12 talks
Thought Leaders & Digital Innovators

13th June 2019, Royal Marine Hotel
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Phonovation is an award-winning communications software provider. Leading with the values – Innovation, Flexibility, Dependability and Customer Focus, Phonovation has grown over the past 31 years to become Ireland’s largest interactive SMS and voice services company.

We are thrilled to invite the CEO of Phonovation, Gavin Carpenter, to deliver a Keynote Presentation at DLR’s Digital Transformation Summit, on June 13th.

Gavin says ”My job is to ensure that our team has what they need to fulfil the promises to our customers.”

Phonovation has been in the customer communication business since 1988. They are the market leaders in SMS application and send over 200 million SMS per year for Irish Businesses. Gavin says “We also provide FinTech solutions which reduce identity fraud.”

On June 13th, Gavin will give a talk on ‘Lean Outcomes in a Software Company’.

He will speak about their journey from having one product in 2010 which was in decline to having 4 growth products in 2019. From 1988 to 2010 they generated 95% of their revenue from one service but the demand for that service was in decline. They innovated and brought three new services to the market. From 2011 to 2015 they changed the company’s direction but needed a growth model that would allow them to change safely.

Gavin will explain what drove the change in that direction, what model they used, that helped to reduce the risk of change and how others can start their own journey from here and see business growth.

Enterprise Ireland introduced them to LEAN system management. It taught Phonovation how to measure and grow successfully. Phonovation are a LEAN Best Practice company and host Best Practice visits across Europe in conjunction with the EU/Japan Centre for Industrial Cooperation.

The highlights of his presentation will be:

  1. Change is possible but you need a “burning platform” that could be a product in decline which drives innovation or something else.
  2. You can’t do it on your own. You need a guiding principle (like LEAN system management, perhaps) and a guide.
  3. The benefits of cutting waste and constantly trying to improve things will be bigger and more transformational than you can imagine.

Join him and other Business Experts at the DLR’s Digital Transformation Summit in The Royal Marine, Dun Laoghaire on June 13th.

Event Schedule – DLR Summit, 13th June 2019

Register – Check the tickets available


Louise O’Conor is a Chief Digital Officer and a multidisciplinary strategic leader with almost 2 decades of international experience digitally transforming and scaling businesses (B2C and B2B) across global markets and multiple industries. She has worked with early-stage startups to international corporates, including the United Nations.

Born in Ireland, Louise has lived and worked in 10+ countries, speaks 6 languages and sits on the Advisory Board of Irish International Business Network. She is an international speaker and mentor, and passionate about technology, education, diversity, people and making ideas happen.

On June 13th, Louise O’Conor is participating at the DLR’s Digital Transformation Summit as a Keynote Speaker.

In her presentation, Louise will explain what does the past and future look like for industries and businesses with the rapidly evolving digital channels and technology.

She will be sharing her experience on navigating digital transformation across multiple industries, how they’ve been disrupted and what leaders should be preparing for in order to embrace future trends and workforces.


Find the Event Schedule, here – DLR’s Digital Transformation Summit 2019

Last Chance Tickets are available – Register Today!

Connect with Louise O’Conor:





Robert Farrell is known as one of the best Digital Marketing Trainers and Lecturers in Ireland.

We learn by doing, by putting our ideas into practice and delivering results. This is at the heart of how Robert Farrell approaches training. He creates customer training programs for small-medium sized organisations who want to use technology to improve their operations.

He has designed and delivered Digital Marketing training programs with HubSpot, the Digital Marketing Institute, Dublin Business School, National College of Ireland, IBAT, the British Academy of Digital Marketing and the Irish Computer Society.

His main expertise lies in Digital Marketing Strategy, the Inbound Methodology, Content Marketing and Digital Disruption. He has delivered a range of programs from afternoon workshops to full MBA programmes in Ireland and London.

Robert has a deep connection with the marketing industry and is a member of the judging panel for the Spider Awards, Digital Media Awards and the Education awards. He was also shortlisted for the Net Visionary Awards in 2017.

Additionally, Robert is frequently seen on the conference circuit including the Dublin Tech Summit, 3XE Digital, Sales & Marketing Summit, Tech Connect and FutureScope. His past topics include Social Media Marketing, Virtual Reality Marketing, Digital Disruption and Technology Entrepreneurship.

Rob Farrell discusses Content Eco-system

Discuss Content Eco-system at Digital Transformation Summit 2019

On 13th June, Robert Farrell is participating as a Keynote Speaker at DLR’s Digital Transformation Summit in Royal Marine, Dun Laoghaire.

He will be discussing how organisations like HubSpot create a content ecosystem that attracts visitors to their website, engages them and ultimately converts them into customers. The topic of his presentation is Creating a content eco-system to generate prospects and serve customers’.

He will explain how content can be a way of providing resources that will allow customers to self-serve their queries, content can also be used to train staff and build brand eminence.

Come along on 13th June, to learn how organisations can gain new customers, reduce costs and gain organisations efficiency by creating a content eco-system to save multiple audiences.

The key takeaways from his presentation will be:

  • Content is not just for marketing and search engines.
  • Content can be used to educate customers and reduce your cost to serve them.
  • Content can be repurposed as a training tool for both staff and customers.

To find out more about Robert, feel free to connect on Linkedin.

Find the Event Details here – DLR’s Digital Transformation Summit

You can register for the event using Special Offers available on the site.



LiveTiles is a global team of technologists who are reshaping the way people interact with technology. With intelligent enterprise solutions and design, they are helping companies around the world.

It is a New York-based company that offers cloud-based workplace software for the commercial, government and education markets. LiveTiles bring user-friendly technology to companies of all sizes. They provide technology that helps people work better, ranging from employee portals all the way to chatbots.

Alex Lustig is a Pre-Sales Specialist at LiveTiles. Originally from New Jersey (USA), Alex currently lives and works in Sligo. He explains “We have customers ranging from companies of fifteen people all the way up to Pepsi, many of whom want to democratize technology and create a less centralised control over it.”

Alex works with their clients throughout the sales cycle to show the value of their products and address the customer’s needs. We are delighted to invite Alex to conduct a workshop at the Digital Transformation Summit on 13th June.


Alex Lustig from LiveTiles at DLR's Digital Transformation Summit

He will provide thorough understanding on the topic ‘Introducing the Intelligent Workplace Platform Alex tells “my presentation at the Digital Transformation Summit will be all about creating an intelligent workplace. We provide technology that allows non-developers like myself to create engaging employee experiences. We plan to give a high-level overview of our products and show how they all link together to create an intelligent workplace”

Highlights of the presentation:

  • The intelligent transformation is upon us and now is the time to adapt new and cutting-edge technology.
  • LiveTiles provides an intelligent workplace solution that can be easily modified, managed and maintained.
  • Embracing digital transformation leads to greater employee engagement and more productive employees.

Find the Event Details here – DLR’s Digital Transformation Summit

You can register for the event using Special Offers available on the site.


Accounting Software Company

Based in Dublin, Big Red Cloud is a successful cloud accounting software company. They develop simple, secure and reliable online accounting and desktop payroll software. Whether you’re processing an invoice or making a payment, Big Red Cloud knows how to make day-to-day accounting effortless for small businesses.

Businesses can use their accounting software at a reasonable price of €28 per month. Their local support team work with clients at every step of the way to ensure that the accounts run smoothly. Businesses can also head to their page and sign up for a 30 day free trial.

Digital Transformation Summit, 2019

On 13th June, we are welcoming the CEO of Big Red Cloud, Marc O’Dwyer, to DLR’s Digital Transformation Summit. Marc was the winner of Business All-Stars, CEO Category award in 2018.

At the upcoming event Marc will discuss ‘How Digital Transformation is shaping the future of Accounting Software’. Sharing a brief on the evolution of accounting software and how Big Red Cloud has dealt with the many different changes, Marc will also explain the following:

  • PAYE modernisation, a milestone in the history of Irish payroll ‘Making it Digital’
  • Integration between banks and seamless digital accounting

Marc O’Dwyer defines Digital Transformation as implementation of IT to enhance and streamline processes within a business.

Marc O'Dwyer talks about Accounting Software - Digital Transformation Summit 2019

The 3 key takeaways from his presentation will be:

1) How important it is to run an accounting system in a business

2) How automation is making the laborious task of accounting a whole lot easier and more efficient

3) How accounting suppliers like Big Red Cloud act and move with the times to ensure SME businesses have the technology normally only available for larger companies.


Follow this link to check the Event Schedule – DLR’s Digital Transformation Summit 2019

Register Today – Early Bird Offers Available



We are welcoming Owen Laverty as a Keynote Presenter at the upcoming event – DLR’s Digital Transformation Summit on 13th June, 2019.

Owen Laverty is the Head of Enterprise and Economics in Dun Laoghaire-Rathdown County Council. His responsibilities vary from investing in early stage or smaller SMEs, to improving and promoting the economic development of the region.

DLR County Council is one of the four councils in the Dublin region. DLR County Council offer services like Local Enterprise Development, Grant Schemes, DLR Tourism Development, Environment & Climate Change, Planning and many more services in the DLR region.

LEO (Local Enterprise Office) supports the regional businesses primarily through the provision of training, networking opportunities and funding.

Owen tells us “Last year we invested €1.2 million in SMES to support their employment requirements, access export markets, build product and improve their online presence. We have a strong focus on training and delivering relevant programs to our clients to support their development and growth.”

They recently completed a very successful Enterprise Week with over 20 events bringing in the best global speakers on subjects from pricing and selling to mega trends and branding.   

Keynote Presentation at DLR’s Digital Transformation Summit

At the upcoming event on 13th June, 2019, Owen Laverty is a Keynote Speaker.

He explains “ the reason we are partnering with 3XE Digital on this event is to bring attention to the benefits of putting ‘productivity’ at the centre of any business. I’ll aim to excite people about the productivity journey and how to get started in a small way to make a big difference.”

Owen will be highlighting the benefits of placing Productivity at the centre of any business and why is it a key factor to the survival and growth of a business.

Key Points to learn from the presentation

The 3 takeaways that delegates will get from his presentation are:

  1. Putting productivity at the centre of any business is key to survival and growth.
  2. Highlighting the productivity gap between bigger organisations and smaller organisations and how these can be reduced.
  3. How the Local Enterprise Office can support companies looking to become more efficient.


DLR's Digital Transformation Summit 2019

About DLR’s Digital Transformation Summit

DLR’s Digital Transformation Summit is an annual event that focuses on helping small and medium size businesses to grow through Digital Transformation. This year the event will happen on 13th June at Dun Laoghaire’s landmark building – Royal Marine Hotel.

After delivering successful events in the past two years, this will be the 3rd Digital Transformation Summit. It is an ideal event to learn, network and transform your company to meet the demands of the 21st century. This year the theme of the conference is productivity through digitalisation. You will learn how you and your business can be more productive, save time and efficiently utilise resources.

This conference has been designed to assist business leaders, decision makers, startups, entrepreneurs and thought leaders in navigating a successful path to digital success.

DLR Summit will help you to understand how you can continue to transform your business to take advantage of the ever-dynamic digital changes that are effecting Irish and Global economic and social structures.

We have secured some of the most forward thinking online strategists and implementers of digital transformation. If you are going to keep ahead of your competitors, then these are the people that you want to learn from.

View the Keynote Speaker at the event – DLR’s Summit Event Schedule 

You can check the special offers and reserve your seat here – Book Tickets to DLR Summit 


Connect with Owen Laverty:



We learnt that, in the process of Digital Transformation, comes some real business challenges and of course we can’t leave these problems unattended. For that reason, at DLR’s Digital Transformation Summit, not only will you know how to form effective Digital Transformation strategies, you will also learn how to tackle the challenges that come along.

Fergal McHugh is the Head of Strategy at leading Irish performance marketing agency – Arekibo. Headquartered in Dublin, Arekibo has an extended customer portfolio in Ireland, UK and Europe. Their core services range from digital strategy, overall planning to executing large-scale digital programmes with their customers. With Arekibo’s primary focus on online, they cater to digital marketing platforms, lead-generation strategies, investor relations platforms, large corporate websites and customer portals.

Fergal is responsible for overseeing Arekibo’s innovation and growth strategies. He works with the team at Arekibo on their digital strategic approach of, what and how to offer to the market. Working with their key customers, Fergal McHugh advises on efficient methods to shape their digital strategies that will support business growth. Giving a gist of what he does, Fergal says ‘It involves a range of activities from helping customers to understand their costs, developing associated business cases, to promoting digital programmes within the customer’s organisation.’

On 13th June, as a keynote speaker Fergal McHugh will talk about the ‘Real Digital Transformation Business Challenges’. In this presentation Fergal McHugh, will take you through the challenges and most effective solutions for Digital Transformation.

Come to the Digital Transformation Conference, share your challenges and find solutions that will help your business grow.

“The most important principle is getting the balance right between strategic goals and tactical effectiveness. This is not a trade-off, rather it’s a negotiation.” – Fergal McHugh, Head of Strategy, Arekibo


Microsoft has undergone a huge transformation over the last 4 years, not only in the technology where they are a “Cloud First” company, but also a cultural transformation. Andrew Macadam, Customer Success Lead for Microsoft Ireland, will be coming as a keynote speaker at DLR Summit 2018.

At Microsoft Ireland, Andrew Macadam has been given the opportunity to set up a brand new division, that is focused on helping its customers to realise the business value of their investment with Microsoft. As technology is getting complex, Andrew and his team help customers to realise the possibilities of technology, how to deploy it and how to adopt the technology that is critical to true Digital and Business Transformation.

You must come to DLR Digital Transformation Summit on 13th June 2018 to understand from Andrew Macadam how technology is only one aspect of digital transformation and what the opportunity is if you get this right. He will also be focusing on some of the tech trends that will be impacting all our lives, both inside and outside of work.

You can find him on the event schedule here with the presentation title, ”Why should I transform??

Find the schedule – here

To book your tickets for DLR’s Digital Transformation Summit, click here


Do you need to expand your digital transformation footprint? Do you need funding and support to do so?

There are a wide range of supports and options available to SME’s to start, plan, develop and expand your digital footprint. Here are a couple of options:

Firstly, the Local Enterprise Office (LEO) supports businesses in the form of grants, loans, mentoring, training, and advice. At the Digital Transformation conference next week, the LEO Head of Enterprise, Owen Laverty, is delivering a workshop entitled Financial Support for Startups and SME’s. This workshop will explain what is available and how to avail these supports.

Secondly, Adrian Mullett, Head of Technology Sector at Bank of Ireland, will be delivering an exciting keynote presentation on ‘Using Debt to Grow your Tech Business’. This is a must see for any business embarking on a digital journey.

As a gold sponsor of the event, Bank of Ireland is subsiding Start Up companies to exhibit at the DLR’s Digital Transformation Summit. If you would like to showcase your company next week, we have a small number of exhibition spaces available (available on a first come, first served basis). Please e-mail: adrian@3xedigital.com


Samantha Kelly is an Irish Twitter Queen, who has carved out a global reputation as a Social Media Strategist. She is also an International Speaker, Author, Trainer and Founder of the women’s inspire network which is a global online membership network of female entrepreneurs.

Samantha runs a bespoke social media agency, Tweetinggoddess.com. With more than 45,000 Twitter followers, and being the author of ‘Tweet Your Way to Success’, Samantha Kelly knows how to get your business noticed. She is very well aware of the challenges that business owners face.

At the DLR Summit on 13th June 2018, Samantha Kelly will explain how brands can stay a step ahead of the competition by embracing Digital Transformation, and why social media is a crucial part of this change.

She will be speaking about the power of Twitter, how to turn conversations into conversions and the secret to Twitter success.

In her presentation, Samantha will share tips to help you connect with your ideal audience, increase brand awareness and harness the power of online community to generate real value for your business.

Click here to book your ticket for DLR Summit 2018 – Book Now

Know more about Samantha Kelly – here