DÚN LAOGHAIRE

1 days / 12 talks
Thought Leaders & Digital Innovators

8th June 2017, Pavilion Theatre
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‘The Future of Marketing is Traditional and Visual’

Niall Hanlon is no stranger to the power of digital. The Facebook Client Solutions Manager for Retail has been involved in the industry for the past 6 years, working on direct response advertising solutions. Following graduation from Dublin City University with an MSc in E-commerce, Hanlon began his career with the National Digital Research Center in Dublin before moving on to a three-and-a-half-year long journey with Yahoo in Dublin and New York. Since early 2016, Hanlon has been with Facebook in Dublin.

With his extensive background in digital, Hanlon is an authority on moving operations online. “There are many companies all over the world that have successfully implemented digital transformation across all sectors from banking to retail. The list is endless!”

“I work on the omnichannel retail vertical working with the UK’s biggest retailers,” Hanlon says. His work involves making sure advertisers on Facebook make the most out of the company’s best in class advertising solutions.

Hanlon will share his insider information on how these advertising solutions can bolster a business’s marketing campaign at the DLR Summit.

“I would like to highlight how Facebook has developed in the past number of years and how mobile and video are focal points across the Facebook family of apps,” he says. He hopes audiences will head back to the office understanding “Facebook as a medium for delivering great advertising experiences.”

Hanlon will bring examples of the high-standard level of work that can be achieved with Facebook solutions. In addition to taking home inspiration from these examples, Hanlon believes audiences will be able to begin “how to think about planning campaigns for Facebook.”

Niall Hanlon will be presenting “The Future of Marketing is Traditional and Visual” at DLR Summit, 8 June 2017, at the Pavilion Theatre in Dún Laoghaire.

DLR Summit


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Improve Reach and Generate Engagement with Easy Analytics

If you’ve ever come up with a great idea for an Instagram post for your business or updated your organization’s Facebook feed, you know online marketing is an effective and cost-efficient way of reaching consumers. However, if you aren’t taking the time to read the numbers, you may not be getting the most out of your digital marketing strategy. Utilizing data and analytics tools is a must if you want to make the greatest online impact possible.

With so many analytics tools and applications out there, approaching data interpretation can be intimidating. What do the numbers mean? What is the most effective method of digitally marketing your product? Which platform works best for your business?

This list will help you sift through the junk and find the easiest, most effective data and analytics tools for your business. Read on to find out how you can use data to measure your marketing campaigns and increase reach and revenue!

Google Analytics

One of the best known data analysis tools is Google Analytics. This application provides you with important information about how well your website is performing, both in general and in regards to specific elements on the site. It measures customer interaction, demographic information about your audience, and which aspects of your website are the most frequently visited.

Google Analytics is helpful in determining where your customers are coming from and why they’re visiting your site. If you feel confused or overwhelmed by the interface at first, you aren’t alone. However, Google are constantly updating and improving the Google Analytics user interface, working towards a platform that provides comprehensive information on an easy-to-navigate interface.

Clicky Web Analytics

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If you’re looking for a more user-friendly Google Analytics, try Clicky Web Analytics. The site provides real-time audience analysis. With Clicky, you can monitor users surfing your website while they’re on the site. Additionally, you can access individualized user reports and visitation history. On-site heatmaps make it easy to monitor which elements of your content are the most popular.

Buffer

Is your marketing strategy focused more on social media platforms than on websites? Consider installing Buffer, a wonderful tool that analyzes social media engagement and impact. Buffer’s free plan provides data about social media platforms such as Instagram, Facebook, Twitter, and Pinterest. For a busy schedule, take advantage of Buffer’s scheduling software, which allows you either to publish your own schedule or leave it up to the program to publish at times when your content is likely to make the biggest impact.

Are you truly engaging with consumers through social media, or could your strategy use an upgrade? Buffer’s statistics reads will make it easy to determine if you are reaching your social media marketing objectives.

Cyfe

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There’s a reason Cyfe has been consistently named one the top most useful applications for data analytics. Its business-focused, user-friendly dashboard configures data from across a multitude of sources. By drawing information from places like social media as well as websites, Cyfe provides an in-depth analysis of online impact with a large scope. Cyfe allows you to monitor all of your data in one place. The dashboard feature makes it easy to look at your digital marketing strategy as a whole, or focus on specific aspects, such as social media platforms or finance.

Facebook Audience Insights

Increase your reach by implementing targeted social media campaigns with Facebook Audience Insights. Audience Insights helps you determine how effective your Facebook content is. By using demographic data, Audience Insights allows you to develop content that is specifically targeted based on interests, occupations, locations, or ages of your audience. This platform ensures you have a cutting edge in consumer engagement by enabling you to break down your competitors’ audiences through interest-based data.

Crunching numbers is necessary when developing an online marketing strategy. With so many free tools and programs available, it’s easy to make the most of your online presence and ensure your business is a success.

DLR Summit

A version of this article can be found on the 3XE Digital Conference blog.


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Conference Cool: Tips and Tricks for Making Your Next Conference a Success

Approaching a conference can be a little intimidating. While you know there are excellent networking opportunities at any conference, the experience could feel like a mind-boggling blitz of speaking events, chit-chat, and meet-and-greets. How do you make the most out of your conference without feeling frazzled? Read the following tips to ensure your next conference experience is a success! 

#1: Prep Before 

Spend some time thinking about what you want to get out of the conference. Take a minute in the days before the event to jot down some goals and questions. What do you hope to learn from the sessions? Are there particular groups you want to network with? Consider what you want to discuss with other attendees. 

When you’re at the conference, be aware that there could be some awkward moments. To ease the uncomfortable silences after saying hello, have some material ready to go. Be friendly and offer your details–who you are, what company you’re with, why you’ve decided to attend this conference. Keep the conversation rolling with a list of stock questions you can ask anyone you bump into. 

You won’t be the only one doing some hard work while networking. Be sure you’ve brought your laptop and mobile phone chargers with you! You’ll be using them to take notes, names, and numbers all day. Don’t get caught with a dead device.

#2 Make Connections

Approach the conference hoping to make purposeful connections, rather than a list of names and numbers. Avoid rushing around trying to pass your business card to every attendee or awe the big guns. It’ll be much more beneficial to establish the base for positive, rewarding business relationships by connecting in an authentic way. 

Make your first connection count. Perhaps this person is attending with a group of associates, who they can then connect you with. If they’re alone, the two of you can team up and approach larger groups. Don’t forget tip number one: be prepared with interesting, applicable dialogue.  

Breaking into a bigger group is a necessity, but it can be uncomfortable. Stay confident and ease into the conversation by approaching someone solo. Introduce yourself and bring up suitable industry topics. Ask for their opinions, and let the conversation flow naturally.

#3 Making It Social

Take advantage of the wonderful networking opportunities provided by social media. Search conference-related hashtags before the event to get a better idea of the conversation. 

When you’re at the conference, check in on Twitter! Use conference hashtags to find other attendees, or to make it easy for them to find you. Note the usernames of tweets you find engaging and be ready to bring up the topics you notice in conversation. 

If you’d feel more comfortable in a more formal setting, use LinkedIn to network online with other professionals. LinkedIn gives you a more in-depth look into professional backgrounds, so you are better informed as to who you’d like to network with, what their interests are, and how their experience can be relevant to yours. 

#4 Take Note

Between names, Twitter handles, presentations, and networking topics, there will be a lot of information to soak in. Know your best note taking strategies. What works best for you: pen and paper? Tablet word processors? Head in to every presentation prepared to jot down key information. 

After each session, take a few minutes to note a few main points. If you have follow-up questions or comments, write those down too. When you return to the office, you’ll have a list of handy info ready-to-go. 

#5: After the Conference

Networking is meant to help you establish rewarding business connections. In the days following the conference, send comments, questions, and requests to the people you want to follow-up with. 

Make your message stand-out by reminding your connection of what you discussed. Attendee inboxes will be overflowing after any networking opportunity, so it’s important your message is personal and memorable. 

DLR Summit

A version of this article can be found on the 3XE Digital Conference blog.

 


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In the thirteen years since it’s launch, Facebook has become an integral part of our everyday lives. We’ve been refreshing our Twitter feeds for eleven years, and in the five years since its inauguration, Instagram has rapidly developed from a place to share snapshots of lunch to a leading source for brand development.

The powerful pull of social media goes beyond a means of staying connected. These platforms are excellent points for consumer engagement and product endorsements.

If you’re looking to upgrade your marketing plan through social media or boost user engagement across Twitter, Instagram, and Facebook, here are the five key points you need to know.

#1 The Numbers

It can be difficult to see the big picture when you’re only using Twitter to retweet your favorite song lyrics. The stats below illustrate how widespread social media usage is!

  • How many people use Facebook each month? 1.28 billion, or the population of the world’s second most-populated country, India.
  • 44% of Twitter accounts go unused; nearly half of all accounts are tweet-less!
  • Each second Linked.in gets two new users.
  • More than latte art: Instagram has a per-follower engagement rate that exceeds Facebook’s by 50 times and crushes Twitter’s (120 times higher).
  • Pinterest boasts upwards of 400% more revenue per click than Twitter and 27% more per click than Facebook

#2: Social Media and Your Competitors 

When everyone from your co-workers to your mother-in-law are your Facebook friends, you know it’s imperative for your company to be active on social media. While the thought of surviving online alongside your competitors might be intimidating, there is an upside. Today’s analytics programs make it easy to track your competitors correctly. You can determine how they use social media and then figure how you compete.

Prior to Web 2.0, organizations would have to shell out huge amounts to get access to the details of their competitors. Now, that information is easily accessible and free with social media.

 

Take these tips to heart to compete effectively in the social media sphere:

  • Click the blue button: follow your competitors.
  • Track the content they’re generating. What types of details, products, or business aspects are they highlighting? Do they use graphics or copy-based content? How do they engage with customers?
  • Use Facebook Pages to Watch. Create a list of pages and Facebook will monitor their statistics for you!
  • Take advantage of Twitter Lists. Like Facebook Pages to Watch, prioritize certain profiles and keep track of your competitors’ tweets.
  • Check out Google+, Facebook Pages, and Yelp Reviews. See what customers have to say. What is working? What could they improve on? Compare your findings with your own strategies.

#3: Content is Key

Social media is all-over, all the time. Customers can get weary of the onslaught of articles, pictures, and media. Don’t let your content get scrolled past. Make sure your content is engaging, authentic, and attention-catching. Developing quality, relevant content is crucial.

#4: Keep up-to-date with the latest social media networks

While you’re developing strategies to implement across Facebook and Twitter, don’t let that distract you from the numerous new social media platforms that are popping up constantly. Engagement with consumers through platforms like Instagram, Pinterest, or Snapchat puts your business at the forefront of social media marketing.

As we move forward, video content is quickly moving into the limelight of social media strategy. Likewise, live-streaming promises to be a fixture that turns social media marketing to a real-time affair. Brands use platforms like Snapchat and Instagram to develop brand narratives that are engaging, exciting, and current.

Visual platforms incite consumer involvement. Your visual content must be enticing and interactive, inspiring shares, likes, and comments.

#5: Engage, analyze, activate with free applications

There are a wide-range of tools that can help you monitor content reception, engage consumers, and crunch the numbers produced by social media platforms. Luckily, many of these tools are free! Learn how to work with these applications to reach wider audiences and develop a better sense of your target audience.

  • Hootsuite

Hootsuite is one of the most popular tools available. The application allows you to track social media posts across multiple channels, analyze reception, and schedule tweets, Facebook posts, and Instagram photos.

  • Buffer

Buffer monitors engagement and activity data on each of your posts. This level of tracking allows you to schedule your posts for a time when they will give you the most exposure.

  • Followerwonk

Followerwonk gives you detailed insight into how your Twitter followers operate. Search for a username and find in-depth information on when your followers are likely to be online and what time they generally post. Plus, Followerwonk categorizes followers into specific categories, such as activity, follower count, or social authority, to help you better target content.

  • Viralwoot

A Pinterest-exclusive tool, Viralwoot helps you schedule and promote pins, helping you to gain new followers along the way.

These tools make it easy to plan social media campaigns. Additionally, they equip you with the data you need to target content, schedule posts at the best times, and better develop your social media strategy.

A version of this article can be found at the 3XE Digital Conference blog.

 

DLR Summit