Your chairman for the conference, Anthony Quigley, will open the conference and introduce the agenda and topics for the day.

With the global rise of the digital connection economy, the challenge for today’s marketeers, and decision-makers overall, is to not just keep up, but to create lasting momentum in order to leap ahead of the competition. This presentation includes proven principles which have the power to create exceptional customer experiences that facilitate customer satisfaction, loyalty, and trust.

In the presentation, David will set the scene in terms of the state of digital “capital“ across the country. Each year, the IEDR take the “pulse“ of the digital currency that exists and, in this presentation, David extracts and shares the findings, along with his personal and professional opinions.

Is It Possible to Get a Return on Investment in Digital Transformation? In his exciting and energetic presentation, Andrew provides context as to why even the largest companies in the world have to engage with digital and ensure that they transform to be able to embrace a rapidly shifting, digital world. He will explain what you need to look out for and what you can do to start the process (every tiny step matters).

The most important principle is getting the balance right between strategic goals and tactical effectiveness. This is not a trade-off, rather it’s a negotiation. In this presentation Fergal McHugh, will take you through the challenges and most effective solutions during Digital Transformation.

Each of the presenters will now take part in a panel discussion. This is also a time for the audience to take part, contribute to the discussion and ask questions of the experts.

Time for the caffeine booster! Yippie!

Samantha Kelly, who is the Irish Twitter Queen, will discuss the power of Twitter for business and the secret to Twitter success. In this presentation, she will include some simple ways to surprise and delight your customers.

In this presentation you will learn about:

1. Bank of Ireland’s approach to debt funding of technology companies
2. Overview of some recent BOI lending to tech sector
3. Trends they have seen in Irish tech sector
4. What they evaluate when looking at a technology company

As Head of Group Strategy & Development with DMI, Michael is one of the most sought-after speakers on Digital Transformation. He has been part of the management team that has propelled Digital Marketing Institute into a truly global company by embracing digital change. In this exciting presentation, Michael shares his experiences on how you and your business can take advantage of the rapid changes that are allowing organizations to outpace the market through digital transformation.

Each of the presenters will now take part in a panel discussion. This is also a time for the audience to take part, contribute to the discussion and ask questions of the experts.

Bon Appetit!

We want to ensure that you get the very most from your attendance at the DLR Summit, so we have included a number of practical workshops. During the presentations, you will find out “what’s possible” using digital technologies. During the afternoon, you have a range of workshops to choose from. These workshops are all designed to provide you with “how to” know-how. The facilitators will take you behind the hype and show you how to actually implement certain aspects of digital transformation learnings. The workshops are designed to ensure that you take away a clear and practical understanding on how to put your new-found marketing knowledge to use. You can choose to attend 2 of these workshops from the options below. Of course, your colleagues may elect to attend different workshops and you can compare notes afterwards. Each workshop is 35 minutes long. Choose from 2 of the following list.

Dun Laoghaire Local Enterprise Office (LEO DLR) will discuss all of the various financial supports and funding models for the SME and start up community, with a particular emphasis on the digital sector.

In this workshop participants will learn:

* How LEO funding has provided essential early stage capital to this sector
* The range of equity free financial supports to the sector
* What is eligible
* How companies can now apply online
* How to get their application approved in less than 4 weeks

The 25th May 2018 marked the day that GDPR came into force around Europe, and it’s about to change the way many of us do business.

GDPR is one of the hottest business topics in Europe right now, one that is naturally very important to Irish marketers and business owners. It is of huge importance to many conversion and general marketing professionals as they look to ensure compliance when marketing to their customers.

Greg is always an engaging and inspiring presenter. In this, very active workshop, Greg clearly demonstrates why you should actively encourage and promote stories and storytelling through content and video as part of your digital transformation strategy.

Samantha Kelly is a social media consultant and is all too aware of the challenges small business owners face. In this action-packed workshop, Samantha shares her expertise in using Twitter for herself and also how she helps clients to increase traffic (and business) through extensive use of Twitter as a progressive business tool.

Time for a bit of an afternoon perk-me-up and catch up with colleagues to chat about the workshops!

As the worlds of digital and User Experience (UX) converge, Colman explores the principles of experience design and shows how they can be applied beyond software and applications into the world of marketing. He shares a range of user experiences and case studies throughout his talk, clearly explaining how you can apply good user design into your own business messaging.

Throughout the talk, Colman will compare the user experience of different cities and countries, and offers five lessons that business owners and managers can bring to their projects.

In this presentation Ken Finnegan will explain the opportunities that are available for businesses to grow in Ireland and why Ireland is at the heart of global innovation.

Each of the presenters will now take part in a panel discussion. This is also a time for the audience to take part, contribute to the discussion and ask questions of the experts.

If you don’t ask now, the answer is always no!

Time for a well earned pint!