1 day / 12 talks
Amazing Speakers

13th June 2018
Digital Transformation Conference


Below is the Agenda for the DLR Summit – Digital Transformation Conference on 13th June in Dublin, Ireland. As promised, we have an amazing line-up of outstanding speakers, who will share their knowledge and expertise to help you to digitally transform your business. The agenda, also allows for you to meet and greet your peers with plenty of networking opportunities built in throughout the day.

Please click on the speaker’ image to get further details about them.

>> Subject to change <<
Anthony Quigley

Opening Remarks

Your chairman for the conference, Anthony Quigley, will open the conference and introduce the agenda and topics for the day.

Edmund Dueck, Head of Marketing for EMEA at Liferay

Creating and Keeping Momentum:
Proven Principles for Exceptional Experiences

With the global rise of the digital connection economy, the challenge for today’s marketeers, and decision-makers overall, is to not just keep up, but to create lasting momentum in order to leap ahead of the competition. This presentation includes proven principles which have the power to create exceptional customer experiences that facilitate customer satisfaction, loyalty, and trust.

Liferay, Inc


David Curtin, CEO at IE Domain Registry

The Digital Health of Irish SMEs

In the presentation, David will set the scene in terms of the state of digital “capital“ across the country. Each year, the IEDR take the “pulse“ of the digital currency that exists and, in this presentation, David extracts and shares the findings, along with his personal and professional opinions.

IE Domain Registry


Andrew Macadam, Customer Success Unit Lead at Microsoft

Why Should I Transform?

Is It Possible to Get a Return on Investment in Digital Transformation? In his exciting and energetic presentation, Andrew provides context as to why even the largest companies in the world have to engage with digital and ensure that they transform to be able to embrace a rapidly shifting, digital world. He will explain what you need to look out for and what you can do to start the process (every tiny step matters).



Fergal McHugh, Head of Strategy at Arekibo

Real Digital Transformation Business Challenges

The most important principle is getting the balance right between strategic goals and tactical effectiveness. This is not a trade-off, rather it’s a negotiation. In this presentation Fergal McHugh, will take you through the challenges and most effective solutions during Digital Transformation.




Moderator TBC

Panel Discussion

Each of the presenters will now take part in a panel discussion. This is also a time for the audience to take part, contribute to the discussion and ask questions of the experts.



Coffee Break

Time for the caffeine booster! Yippie!

Samantha Kelly, Founder and Social Media Strategist at Tweeting Goddess

How to turn Twitter Conversations into Conversions

Samantha Kelly, who is the Irish Twitter Queen, will discuss the power of Twitter for business and the secret to Twitter success. In this presentation, she will include some simple ways to surprise and delight your customers.

Tweeting Goddess


Adrian Mullett, Head of Technology Sector, Bank of Ireland

Using Debt to Grow your Tech Business

In this presentation you will learn about:

1. Bank of Ireland’s approach to debt funding of technology companies
2. Overview of some recent BOI lending to tech sector
3. Trends they have seen in Irish tech sector
4. What they evaluate when looking at a technology company

Bank of Ireland


Greg Fry, Founder and CEO at Content Plan

Getting noticed, making connections & finding content in the Social Media World

Content Plan


Michael Goeden, Head of Group Strategy & Development at Digital Marketing Institute

Implementing Your Digital Mindset

As Head of Group Strategy & Development with DMI, Michael is one of the most sought-after speakers on Digital Transformation. He has been part of the management team that has propelled Digital Marketing Institute into a truly global company by embracing digital change. In this exciting presentation, Michael shares his experiences on how you and your business can take advantage of the rapid changes that are allowing organizations to outpace the market through digital transformation.

Digital Marketing Institute




Panel Discussion

Each of the presenters will now take part in a panel discussion. This is also a time for the audience to take part, contribute to the discussion and ask questions of the experts.


Grubs up! Time for…


Bon Appetit!




We want to ensure that you get the very most from your attendance at the DLR Summit, so we have included a number of practical workshops. During the presentations, you will find out “what’s possible” using digital technologies. During the afternoon, you have a range of workshops to choose from. These workshops are all designed to provide you with “how to” know-how. The facilitators will take you behind the hype and show you how to actually implement certain aspects of digital transformation learnings. The workshops are designed to ensure that you take away a clear and practical understanding on how to put your new-found marketing knowledge to use. You can choose to attend 2 of these workshops from the options below. Of course, your colleagues may elect to attend different workshops and you can compare notes afterwards. Each workshop is 35 minutes long. Choose from 2 of the following list.

Workshops are 35 minutes long, at

14:00 and 14:35

Attend 2 Workshops

Then Coffee break at 15:10

Workshop #1

Financial Supports for Startups and SMEs

Dun Laoghaire Local Enterprise Office (LEO DLR) will discuss all of the various financial supports and funding models for the SME and start up community, with a particular emphasis on the digital sector.

In this workshop participants will learn:

* How LEO funding has provided essential early stage capital to this sector
* The range of equity free financial supports to the sector
* What is eligible
* How companies can now apply online
* How to get their application approved in less than 4 weeks

Owen Laverty, DLR CoCo



Speaker Profile

Workshop #2

How GDPR is Essential to your Digital Transformation Strategy

The 25th May 2018 marked the day that GDPR came into force around Europe, and it’s about to change the way many of us do business.

GDPR is one of the hottest business topics in Europe right now, one that is naturally very important to Irish marketers and business owners. It is of huge importance to many conversion and general marketing professionals as they look to ensure compliance when marketing to their customers.

Valerie Lyons, COO and Senior Consultant at BH Consulting



Speaker Profile

Workshop #3

Video is Now an Essential Part of Digital Transformation

Greg is always an engaging and inspiring presenter. In this, very active workshop, Greg clearly demonstrates why you should actively encourage and promote stories and storytelling through content and video as part of your digital transformation strategy.

Greg Fry, CEO of Content Plan



Speaker Profile

Workshop #4

How to Get the Very Most out of Twitter

Samantha Kelly is a social media consultant and is all too aware of the challenges small business owners face. In this action-packed workshop, Samantha shares her expertise in using Twitter for herself and also how she helps clients to increase traffic (and business) through extensive use of Twitter as a progressive business tool.

Samantha Kelly, Social Media Strategist at Tweeting Goddess



Speaker Profile



Coffee & Networking Break

Time for a bit of an afternoon perk-me-up and catch up with colleagues to chat about the workshops!

Colman Walsh, Founder and CEO at UXTraining.com

Digital Transformation: The User Experience

As the worlds of digital and User Experience (UX) converge, Colman explores the principles of experience design and shows how they can be applied beyond software and applications into the world of marketing. He shares a range of user experiences and case studies throughout his talk, clearly explaining how you can apply good user design into your own business messaging.

Throughout the talk, Colman will compare the user experience of different cities and countries, and offers five lessons that business owners and managers can bring to their projects.



Ken Finnegan, Director of Technology and Innovation at Harbour Innovation Campus

Trends in Tech and why Ireland is at the heart of Global Innovation

In this presentation Ken Finnegan will explain the opportunities that are available for businesses to grow in Ireland and why Ireland is at the heart of global innovation.

Harbour Innovation Campus




Panel Discussion

Each of the presenters will now take part in a panel discussion. This is also a time for the audience to take part, contribute to the discussion and ask questions of the experts.


Anthony Quigley

Final Q&A and Closing Remarks

If you don’t ask now, the answer is always no!


Thanks for coming!

Conference Close

Time for a well earned pint!


DLR Summit: Digital Transformation

Learn from Digital Transformation thought leaders on our three main topics: Social Media, Cloud, Data & Analytics and Digital Marketing in the amazing seaside setting of Dún Laoghaire.


Getting to DLR

The Pavilion Theater is located 1 minute from Dún Laoghaire Dart Station and Bus Terminus. Most Car Parks only charge €6 for the day.

Getting Here



Meet the amazing speakers we’ve got lined up for the first DLR Summit: Digital Transformation on the 8th June in The Pavilion Theater

Meet the speakers


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