1 day / 12 talks
Amazing Speakers

8th June 2017
Digital Transformation Conference


Slides are available to Download under each of the speakers topics.


Cormac Devlin

Introduction to the Conference from An Cathaoirleach of Dun Laoghaire



Dearbhla Lawson

Opening Remarks

Dún Laoghaire- Rathdown County Council & Digital Dún Laoghaire Welcome you to the first DLR Summit. Dearbhla with open the conference, welcome guests and delegates and set the scene for the day.


Chris Horn

How to Digitally Transform and Advance Your Business by Collaboration with Irish Research Partners?

Dr Horn will use specific examples of interesting research which is all occurring in the Irish university system of start-ups and collaborations that are now receiving funding in this space which can Disrupt / Transform specific business markets?
• Blockchain
• Data mining and insights
• AI Inference
• Natural Language Understanding
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Hugh O’Byrne, VP Global Sales Center Excellence, Digital Business group at IBM

Is It Possible to Get a Return on Investment in Digital Transformation?

Hugh has been at the forefront of sales and marketing for over 30 years. Over the past few years, Hugh has been transforming the IBM global sales teams to be digital focused. In this presentation, Hugh will share with you how he achieved this transformation along with some of the results that this brought. He will also explain how smaller organisations can learn from IBM’s efforts as they go on their own digital transformation journey.


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Ciamh McCrory

Using Social Media as a Sales Tool That Works 24/7

Ciamh was listed as one of the “Top 50 Irish People to Watch in 2015” by Lovin Trends and is a regular contributor to Irish press on digital matters. Providing in-house online media training, Ciamh has previously worked with a variety of organisations.

In this presentation, Ciamh will share some top tools and tips that SME’s can use to manage social media platforms in a cost and time-efficient manner.

Insight Consultants



Niall Hanlon, Client Solutions Manager at Facebook

Visual Communication in a Mobile World

In order for marketers to catch the wave of technology that enables personalization and consumer curation, there needs to be a reminder of the roots of marketing. And in our attention economy, marketers need to utilize will need to be video first in order to generate impact.


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Moderator TBC

Panel Discussion

Each of the presenters will now take part in a panel discussion. This is also a time for the audience to take part, contribute to the discussion and ask questions of the experts.



Coffee Break

Time for the caffeine booster! Yippie!


Aisling Curtis, Commercial Director in Microsoft

Digital Transformation – An Imperative for Irish Business!

Why Irish businesses must successfully transform their business model in the next two years, or risk losing out on a $100 trillion market through successful Digital Transformation based on global and Irish research conducted by Microsoft.


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IEDR Optimise Awards. Picture by Shane O’Neill / Copyright Fennell Photography 2015.
David Curtin, CEO at Irish Domain Registry

The Digital Health of Irish SMEs – the good, the bad and the…unhealthy

EU stats show that Irish SMEs are #1 in Europe for SMEs selling online, SMEs eCommerce sales and SMEs selling online cross-border – IEDR was amazed at this conclusion in the DESI 2017 report, so we investigated further. Our 4th Digital Health Index research (due to be published on 9 June 2017) shows a very different picture. With the current rate of digital transformation and digital disruption, the last thing that Irish businesses and policy makers can afford to do is grow complacent.

Irish Domain Registry

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Michael Goeden

Creating and Using Great Content to Grow an International Business

Dún Laoghaire-based Digital Marketing Institute has expanded rapidly since it’s foundation 8 years ago. Michael has been instrumental in this growth, which has been partly through the creation and sharing of content via digital platforms. In this presentation, Michael will share with the audience the methodologies used by the company that has enabled them to become a global leader.

Digital Marketing Institute

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Feargal Brady, Co-Founder, Blueface

Over & Out: Asynchronous Voice in an On-Demand World

The presentation uses Malcolm Gladwell’s The Tipping Point framework to examine how industries can change very rapidly once a certain ‘tipping’ point is reached.

• The number of necessary factors required for change or major events to occur.

• Question whether or not we are at the end of traditional communication methods (email, voice calls) while exploring events that have caused a dynamic shift towards non-traditional communications.

• Explore other industries to see how non-traditional methods of communications has created a significant competitive advantage.


Imperic Media



Panel Discussion

Each of the presenters will now take part in a panel discussion. This is also a time for the audience to take part, contribute to the discussion and ask questions of the experts.


Grubs up! Time for…


Bon Appetit!



Roz Purcell, Model, Celebrity Blogger, Author and Digital Influencer

How to Use Social Media Platforms to Build Awareness, Followers, and Brand for Your Business

Roz will explain how she has used social media platforms to drive her business forward, providing insights to delegates on how they can apply these same techniques in their own business. Specifically, she will explain how she used Social Media to Build Awareness and a Following, explaining

* What social media platforms she uses and how she uses them
* How she creates an engaged community for Natural Born Feeder (NFB)
* The power of social media to her brand – visual & short form video
* Insights into her following & how she has gained an understanding of what her community like
* How she has built on that following to create a community where people share their NBF creations and contribute to NBF
* What she personally gets from interacting with my audience via social media

Natural Born Feeder

Download Slides


Keith Bohanna, Head of User Experience at Bank of Ireland

Putting the User at the Heart of their Banking Experience

Keith delivers an extremely engaging presentation on how the Bank of Ireland is transforming its customer engagement through the design and delivery of excellent user experience. As banking continues apace to move online, User Experience is key to success – Bank of Ireland is currently going through their own digital transformation in how they understand how customers want to interact with them and how to react to this changing consumer landscape.

Bank of Ireland



Alan Coleman, CEO of Wolfgang Digital

The Twin Tech Earthquakes of 2016

In this talk Alan Coleman, along with his colleagues from Wolfgang Digital, Rob Beirne & Zoran Selinger, will discuss the 2 major tech events of 2016 which will reshape your digital marketing and the commercial landscape between now and 2020.

As always, they will share numerous case studies to illustrate and illuminate how your and your business can take advantage of the ever-shifting sands of digital.

Wolfgang Digital



Aleesha Tully

The Connected Consumer Journey: Navigating the Melee

The range of channels today’s advertisers have to work with can be overwhelming. Layering on specific consumer journey stages to these adds even more complexity.
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Moderator: Eoin Costello

Panel Discussion

Each of the presenters will now take part in a panel discussion. This is also a time for the audience to take part, contribute to the discussion and ask questions of the experts.


Anthony Quigley

Final Q&A and Closing Remarks

If you don’t ask now, the answer is always no!

Digital Dún Laoghaire



Thanks for coming!

Conference Close

Time for a well earned pint!


DLR Summit: Digital Transformation

Learn from Digital Transformation thought leaders on our three main topics: Social Media, Cloud, Data & Analytics and Digital Marketing in the amazing seaside setting of Dún Laoghaire.


Getting to DLR

The Pavilion Theater is located 1 minute from Dún Laoghaire Dart Station and Bus Terminus. Most Car Parks only charge €6 for the day.

Getting Here



Meet the amazing speakers we’ve got lined up for the first DLR Summit: Digital Transformation on the 8th June in The Pavilion Theater

Meet the speakers


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