Dún Laoghaire- Rathdown County Council & Digital Dún Laoghaire Welcome you to the first DLR Summit. Dearbhla with open the conference, welcome guests and delegates and set the scene for the day.

Dr Horn will use specific examples of interesting research which is all occurring in the Irish university system of start-ups and collaborations that are now receiving funding in this space which can Disrupt / Transform specific business markets?
• Blockchain
• Data mining and insights
• AI Inference
• Natural Language Understanding

Hugh has been at the forefront of sales and marketing for over 30 years. Over the past few years, Hugh has been transforming the IBM global sales teams to be digital focused. In this presentation, Hugh will share with you how he achieved this transformation along with some of the results that this brought. He will also explain how smaller organisations can learn from IBM’s efforts as they go on their own digital transformation journey.

Ciamh was listed as one of the “Top 50 Irish People to Watch in 2015” by Lovin Trends and is a regular contributor to Irish press on digital matters. Providing in-house online media training, Ciamh has previously worked with a variety of organisations.

In this presentation, Ciamh will share some top tools and tips that SME’s can use to manage social media platforms in a cost and time-efficient manner.

In order for marketers to catch the wave of technology that enables personalization and consumer curation, there needs to be a reminder of the roots of marketing. And in our attention economy, marketers need to utilize will need to be video first in order to generate impact.

Each of the presenters will now take part in a panel discussion. This is also a time for the audience to take part, contribute to the discussion and ask questions of the experts.

Time for the caffeine booster! Yippie!

Why Irish businesses must successfully transform their business model in the next two years, or risk losing out on a $100 trillion market through successful Digital Transformation based on global and Irish research conducted by Microsoft.

EU stats show that Irish SMEs are #1 in Europe for SMEs selling online, SMEs eCommerce sales and SMEs selling online cross-border – IEDR was amazed at this conclusion in the DESI 2017 report, so we investigated further. Our 4th Digital Health Index research (due to be published on 9 June 2017) shows a very different picture. With the current rate of digital transformation and digital disruption, the last thing that Irish businesses and policy makers can afford to do is grow complacent.

The presentation uses Malcolm Gladwell’s The Tipping Point framework to examine how industries can change very rapidly once a certain ‘tipping’ point is reached.

• The number of necessary factors required for change or major events to occur.

• Question whether or not we are at the end of traditional communication methods (email, voice calls) while exploring events that have caused a dynamic shift towards non-traditional communications.

• Explore other industries to see how non-traditional methods of communications has created a significant competitive advantage.

Each of the presenters will now take part in a panel discussion. This is also a time for the audience to take part, contribute to the discussion and ask questions of the experts.

Bon Appetit!

Roz will explain how she has used social media platforms to drive her business forward, providing insights to delegates on how they can apply these same techniques in their own business. Specifically, she will explain how she used Social Media to Build Awareness and a Following, explaining

* What social media platforms she uses and how she uses them
* How she creates an engaged community for Natural Born Feeder (NFB)
* The power of social media to her brand – visual & short form video
* Insights into her following & how she has gained an understanding of what her community like
* How she has built on that following to create a community where people share their NBF creations and contribute to NBF
* What she personally gets from interacting with my audience via social media

Keith delivers an extremely engaging presentation on how the Bank of Ireland is transforming its customer engagement through the design and delivery of excellent user experience. As banking continues apace to move online, User Experience is key to success – Bank of Ireland is currently going through their own digital transformation in how they understand how customers want to interact with them and how to react to this changing consumer landscape.

In this talk Alan Coleman, along with his colleagues from Wolfgang Digital, Rob Beirne & Zoran Selinger, will discuss the 2 major tech events of 2016 which will reshape your digital marketing and the commercial landscape between now and 2020.

As always, they will share numerous case studies to illustrate and illuminate how your and your business can take advantage of the ever-shifting sands of digital.

The range of channels today’s advertisers have to work with can be overwhelming. Layering on specific consumer journey stages to these adds even more complexity.

Each of the presenters will now take part in a panel discussion. This is also a time for the audience to take part, contribute to the discussion and ask questions of the experts.

If you don’t ask now, the answer is always no!

Time for a well earned pint!