Digital Transformation Summit

13th June 2019


Below is the Agenda for the Digital Transformation Summit on 13th June in Dublin, Ireland. As promised, we have an amazing line-up of outstanding speakers, who will share their knowledge and expertise to help you to digitally transform your business. The agenda, also allows for you to meet and greet your peers with plenty of networking opportunities built in throughout the day. >> Agenda is subject to change <<

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Anthony Quigley

Opening Remarks

Your chairman for the conference, Anthony Quigley, will open the conference and introduce the agenda and topics for the day.

Owen Laverty, Head of Enterprise & Economics @ DLR Co Co

Putting Productivity at the Centre of your Business

Owen will speak about the benefits of putting productivity at the centre of any business. He’ll aim to excite people about their productivity journey and how getting it started even in a small way can make a big difference.

Owen’s Keynote will cover the following:

Putting productivity at the centre of any business is key to survival and growth

Highlighting the productivity gaps between bigger organisations and smaller organisations and how these can be reduced

How the Local Enterprise Office can support companies looking to become more efficient

David Curtin, CEO @ .ie Domain Registry

Digital Health of Irish SMEs

The Digital Health Index is an annual survey that delves into digital in Ireland. According to research, Ireland’s eCommerce market is valued at €9 billion. This number is expected to increase to €14 billion by 2021. Logic would then follow that any organisation who can sell online, should be online. Yet, not all companies are and of those who are, only 30% can accept payments online.

Orla Power, Senior Marketing Leader @ Asana

‘Business Without Borders’ – Digital business isn’t coming. It’s here.

Customers now expect contextualised service, with goods and services being delivered in the way they want, when they want it and where they want it. As more things are connected, more businesses need to work together in increasingly complex ecosystems to deliver against customer needs.

Virtual teams are the new normal, with remote workers, freelancers and employees working across different working hours to deliver what the business needs. Stitching these dynamic teams together and keeping them engaged in order to deliver innovation and a competitive edge is challenging. Ironically, the more dynamic and agile a business is, the harder it can be to maintain collaborative efforts and ensure continuous value creation.

So how can digital enterprises manage their businesses across geographies, partner networks, and distributed workforces?

This talk will focus on the people side of digital business, on ‘collaboration and employees’ and will look at the ‘the problem of people’ and ‘employee experience (EX)’. It will explain how to maximise the benefits of collaboration internally within the organisation with examples of businesses that are successfully doing it today.

Greg Fry, Founder and CEO at Content Plan

Improve your social media productivity

An International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Instagram, Pinterest, Snapchat, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy.

Greg has worked with top multinationals including: Ulster Bank, Vodafone, Microsoft, Symantec, UPC, Abbott Labs and Coca Cola Hellenic.

Moderator TBC

Panel Discussion

Each of the presenters will now take part in a panel discussion. This is also a time for the audience to take part, contribute to the discussion and ask questions of the experts.


Coffee Break

Time for the caffeine booster! Yippie!

Abodoo, Louise O’Conor, Chief Digital Officer
Speaker Details

Louise O’Conor, COO at Abodoo

Navigating Leadership, Digital Transformation and The Future of Work

Is leadership changing with the rapidly evolving digital transformation and technology? Can digital communication be as efficient as in-person presentee-ism? Are we becoming too personally and emotionally detached?

With almost two decades experience of transforming and scaling businesses and teams, from startups to multi-nationals internationally, Louise share’s her journey on navigating leadership, digital transformation and ways leaders can embrace digital for the future workforce.

Viv Maguire, Digital Transformation Consultant @ Ibec

What can Digital Transformation do for your business?

Viv has extensive experience launching global digital campaigns and developing new business divisions for local and international agencies covering a full spectrum of B2B & B2C industries for clients including: AMEX, HongKongBank, The Economist, Huawei, The Conrad Hotel Group, 3 Mobile, KFC, and Pfizer to name a few.

Her presentation will demonstrate the importance of Digital Transformation and will use examples from her career.

She will give examples of how Digital Transformation can impact your business and keys to successful implementation.

Rob Farrell, Customer Success Trainer @ Hubspot

Growing your business using automation

Hubspot is building an ecosystem of product integrations that help its customers expand and improve their marketing, sales, and service capabilities. Do you use tools such as Eventbrite, Zapier, Adroll, and shopify, then Rob will show you how you can integrate these tools into a CRM to help improve productivity, increase ROI and reduce human error.

Andrew Fulton, Managing Director @ Dawson Andrews

Measuring Value in Digital Transformation

Andrew’s digital experience began in corporate finance and analytics before founding digital product studio Dawson Andrews. Since it’s launch four years ago they have become digital partners for fortune 500’s and some of Ireland’s leading ecommerce brands. Andrew brings a commercial focus that has resulted in multi-million euro’s in increased revenues for his client partners.

Dawson Andrews’ clients include Toys R Us, GSMA, Danske Bank and leading Irish retailer Bathshack.


Panel Discussion

Each of the presenters will now take part in a panel discussion. This is also a time for the audience to take part, contribute to the discussion and ask questions of the experts.

Grubs up! Time for…


Bon Appetit!

Details will be available soon


We want to ensure that you get the very most from your attendance at the DLR Summit, so we have included a number of practical workshops. During the presentations, you will find out “what’s possible” using digital technologies. During the afternoon, you have a range of workshops to choose from. These workshops are all designed to provide you with “how to” know-how. The facilitators will take you behind the hype and show you how to actually implement certain aspects of digital transformation learnings. The workshops are designed to ensure that you take away a clear and practical understanding on how to put your new-found marketing knowledge to use. You can choose to attend 2 of these workshops from the options below. Of course, your colleagues may elect to attend different workshops and you can compare notes afterwards. Each workshop is 35 minutes long. Choose from 2 of the following list.


Marc O’Dwyer, CEO of Big Red Cloud

How digital transformation is shaping the future of Accounting Software

– Brief history on the evolution of accounting software

– How Big Red Cloud/Book has dealt with the many changes

– PAYE modernisation a milestone in the history of Irish payroll “making it Digital”

– AI, integration between banks and seamless digital accounting


Stephen Baker, Associate Manager @ Eventbrite

How to Sell More Tickets in a Digital Economy

To make the most of your marketing and event budget, you need to understand what makes today’s digital economy tick. Most of us are already aware of the many changes driven by the digital economy but in this article, we’re going to focus on one in particular: customer-centricity. One of the key factors that differentiates the major e-commerce players from their competitors is their relentless focus on the customer.

Anthony Quigley

Final Q&A and Closing Remarks

If you don’t ask now, the answer is always no!


DLR Summit: Digital Transformation

Learn from Digital Transformation thought leaders on our three main topics: Social Media, Cloud, Data & Analytics and Digital Marketing in the amazing seaside setting of Dún Laoghaire.


Getting to DLR

The Pavilion Theater is located 1 minute from Dún Laoghaire Dart Station and Bus Terminus. Most Car Parks only charge €6 for the day.

Getting Here



Meet the amazing speakers we’ve got lined up for the first DLR Summit: Digital Transformation on the 8th June in The Pavilion Theater

Meet the speakers


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