‘Digital Strategy for Business’
Speaker Hugh O’Byrne, VP Digital Sales for IBM, will be presenting “Digital Strategy for Business”. O’Byrne has an extensive background in the digital world. With over thirty years of experience, O’Byrne began programming as business use in computers was expanding from large corporations to medium-sized businesses.
“Everything had to be built, such as payroll,” O’Byrne says. “It was exciting as there was so much which needed to be done–very little existed.”
Currently, O’Byrne is responsible for digital sales at the $80 billion technology company, IBM. He created the largest digital sales center in Dublin for IBM globally, a project that employs 800 people in Dublin and another 120 in Bratislava, Slovakia.
O’Byrne’s presentation will cover digital strategy in business. “All business to business research is done online and companies often make choices about who to choose without ever talking to a vendor,” O’Byrne says. He hopes to highlight the importance of digital in business today. He advises businesses to not ignore the digital world. “It’s here to stay and how business will be increasingly done. You need to engage appropriately, choose some basic strategies and stick with them.”
Companies that engage with the Internet can be categorised in two ways, O’Byrne says: those which have grown up with the Internet and have always used it in business and those which are now applying it to their business models. “Whichever company you are–digital is a key element of your digital strategy going forward.” In his presentation, O’Byrne will exemplify how businesses can incorporate digital strategy into their models with an Irish company that uses digital in their business daily.