‘Creating and Using Great Content to Grow an International Business’
Director of Strategic Partnerships for the Digital Marketing Institute, Michael Goeden, is the expert in utilizing digital content for growth. With licensed partners and distributors in over 100 countries and a count of more than 18,000 professionals holding DMI certification, Goeden’s claim to digital marketing expert is one that can’t be argued with. Over the past 8 years, DMI has developed into the “dominant digital marketing and digital selling professional certification body.”
“I have a particular focus on developing large, multinational distribution channels and contributing to the strategic development of the business as a whole,” Goeden says of his role at DMI. Goeden’s presentation at the DLR Summit, “Creating and Using Great Content to Grow an International Business,” will draw from his experience in growing DMI into a highly successful, global organization.
Establishing DMI as an industry authority in the digital marketing, education, and training spheres has all come down to content, according to Goeden. From an office space in Dún Laoghaire “creating and using great content and the right messaging, having a solid plan and being consistent has led to success and continued growth on a global scale,” he says.
Goeden lists IBM and Oracle as two organizations he believes are at the top of their game in implementing digital transformation.
Goeden’s presentation will share key principles of creating and distributing useful content that can position your business in the right way. His back-up examples and stats will exemplify how curating effective content has sparked success for many businesses.
Additionally, Goeden wants to stress the importance of collective effort in content creation. “I want participants to leave feeling that there are things they can do routinely as an individual, a team and as an organization that will build brand awareness, drive inbound leads, and stimulate relationships.” Goeden will provide “plans for people to consider implementing when they are back at the office”, a promising beginning for anyone interested in developing effective content for their digital marketing strategy.