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‘The Future of Marketing is Traditional and Visual’

Niall Hanlon is no stranger to the power of digital. The Facebook Client Solutions Manager for Retail has been involved in the industry for the past 6 years, working on direct response advertising solutions. Following graduation from Dublin City University with an MSc in E-commerce, Hanlon began his career with the National Digital Research Center in Dublin before moving on to a three-and-a-half-year long journey with Yahoo in Dublin and New York. Since early 2016, Hanlon has been with Facebook in Dublin.

With his extensive background in digital, Hanlon is an authority on moving operations online. “There are many companies all over the world that have successfully implemented digital transformation across all sectors from banking to retail. The list is endless!”

“I work on the omnichannel retail vertical working with the UK’s biggest retailers,” Hanlon says. His work involves making sure advertisers on Facebook make the most out of the company’s best in class advertising solutions.

Hanlon will share his insider information on how these advertising solutions can bolster a business’s marketing campaign at the DLR Summit.

“I would like to highlight how Facebook has developed in the past number of years and how mobile and video are focal points across the Facebook family of apps,” he says. He hopes audiences will head back to the office understanding “Facebook as a medium for delivering great advertising experiences.”

Hanlon will bring examples of the high-standard level of work that can be achieved with Facebook solutions. In addition to taking home inspiration from these examples, Hanlon believes audiences will be able to begin “how to think about planning campaigns for Facebook.”

Niall Hanlon will be presenting “The Future of Marketing is Traditional and Visual” at DLR Summit, 8 June 2017, at the Pavilion Theatre in Dún Laoghaire.

DLR Summit